Development and manufacture of educational wooden toys for babies and toddlers

Selecta® Spielzeug

New on Amplifa

for over 50 yearsBrand tradition (no founding year given)

TÜV-testedSafety

About Selecta Spielzeug

Selecta is a German traditional brand for high-quality wooden toys that has been developing toys for babies and toddlers for over 50 years. The educationally valuable designs are handcrafted from the natural material wood. The product range includes first toys for the baby world, motor-skill-promoting products for the toddler world, first games, and wooden decorations for the children's room. The offer is complemented by an engraving service with which toys can be personalized individually with a name, date of birth, or a favorite saying. Under the bellybutton by Selecta cooperation, products with child-friendly color combinations inspired by bellybutton baby fashion are released. Selecta emphasizes certified safety through independent testing institutes, sustainable production, and the addition "Designed in Germany."

Processes: Engraving service (name engraving on wooden toys), Handcrafted production of wooden toys, Engraving service (individual engraving of toys)
Materials: Wood
Certificates: TÜV testing
Industries: Toys, Baby and toddler articles, Wooden toys

01
Development and design
02
Handcrafted production
03
Engraving (optional, engraving service)
04
Assembly
05
Distribution

Materials and Processes

Holz

Wood

Natural material for durable, health-safe toys handcrafted in artisanal production.

Products

**Zoolini Giraffe wooden toy**Wood · Baby and toddler toy

**Girali Colori wooden toy**Wood · Baby and toddler toy

**bellybutton by Selecta wooden toy**Wood · bellybutton cooperation

Inside the production

Industries

ToysBaby and toddler articlesWooden toys

Processes & technical limits

Processes	Tolerance	Max. part	Weight	Lot size	Materials
Engraving service (name engraving on wooden toys)Surface	–	–	–	–	Wood
Handcrafted production of wooden toysAssembly	–	–	–	–	Wood

Additional services

Engraving service (individual engraving of toys)

Reference customers

bellybutton (cooperation: bellybutton by Selecta)

Quality and Testing

According to the company, the products are health-safe, durable, and TÜV-tested; safety is verified by independent testing institutes.

Evidence	Company
TÜV testing

History

Development of wooden toys for babies and toddlers for over 50 years (website without year specification)