Authorized car dealership and vehicle service for Mercedes-Benz, VW Group brands, CUPRA and BYD in North Rhine-Westphalia, Lower Saxony and Hesse.

Senger GmbH & Co. KG

Rheine · Ahlen · Bielefeld · Lingen · Meppen · Oberursel (Taunus)New on Amplifa

55Dealerships and workshops

1995Start of LR partnership

3,000+Available vehicles

157New apprentices 2026

We are Senger

The Senger Group, headquartered in Rheine, is an automotive retail company with 55 dealerships and workshops at locations including Rheine, Ahlen, Bielefeld, Lingen, Meppen and Oberursel (Taunus). The company sells new and used vehicles of the brands Volkswagen, Audi, Škoda, SEAT, CUPRA, VW Commercial Vehicles, Mercedes-Benz, Mercedes-AMG, smart as well as BYD. Its range of services includes, in addition to vehicle sales, leasing for private and business customers, online vehicle sales, master workshops with general inspections, tyre and spare parts sales, registration services and replacement vehicles. Since 2025, Senger has operated the world's 1,000th CUPRA Garage in Rheine. In addition, the group offers e-mobility consulting on electric cars, charging solutions and funding applications. For the 2026 training start, 157 new apprentices joined the company; the group is certified as BEST PLACE TO LEARN and ranks among Germany's Top Dealerships 2026 (overall winner Automotive Business Award, Digitalisation category).

Site: Oberursel (Taunus)
Processes: New and used vehicle sales, Workshop/master workshop, General inspection, Tyre service/tyre sales, Spare parts sales, Registration service, Replacement vehicle, Telephone sales
Certificates: BEST PLACE TO LEARN
Industries: Automotive retail, Vehicle workshop, Vehicle leasing

01
Vehicle procurement (new and used cars)
02
Sales and leasing (in-person and online)
03
Registration service
04
Workshop service incl. general inspection
05
Tyre and spare parts sales
06
Replacement vehicle mobility
07
Vehicle preparation and lease returns

Locations

Rheine

Dealership (VW Group brands, CUPRA Garage, BYD), group headquarters

Materials: VW, Audi, Škoda, SEAT, CUPRA, BYD

Ahlen

Dealership with Senger LR Experience Center (vehicle handover, lease returns, vehicle preparation), BYD

Bielefeld

Dealership

Lingen

Dealership

Meppen

Dealership (BYD)

Oberursel (Taunus)

Mercedes-Benz/Mercedes-AMG/smart dealership (sales & service)

Materials: Mercedes-Benz, Mercedes-AMG, smart

Industries

Automotive retailVehicle workshopVehicle leasing

Additional services

New and used vehicle salesWorkshop/master workshopGeneral inspectionTyre service/tyre salesSpare parts salesRegistration serviceReplacement vehicleTelephone salesE-mobility consultingLeasing (private/business)Online vehicle sales

Reference customers

SC Preußen MünsterEWE Baskets OldenburgVfL Lübeck-SchwartauLR Health & Beauty

Training and Quality

The Senger Group is certified as BEST PLACE TO LEARN for above-average in-company training and has been awarded multiple times at the Audi Sales Cup as well as with the Automotive Business Award in the Digitalisation category.

Evidence	Rheine
BEST PLACE TO LEARN

History

1995
Start of the partnership with LR Health & Beauty (around 42,000 vehicle handovers since then)
2025
World's 1,000th CUPRA Garage in Rheine; integration of the BYD brand in Rheine, Meppen and Ahlen; for the first time 200 apprentices across locations
2026
Certification as BEST PLACE TO LEARN; opening of the Senger LR Experience Center in Ahlen; triple victory at the Audi Sales Cup (Bielefeld, Lingen, Rheine); overall winner Automotive Business Award 2026 (Digitalisation category); 157 new apprentices