Automotive retail group with 55 sites for the sale, maintenance, inspection and servicing of passenger cars, vans, trucks and buses.
Senger Management GmbH
Rheine (Headquarters) · Ahlen · Ahrensfelde · Aurich · Bad Oeynhausen · Bad Oldesloe · Bad Schwartau · Bad Segeberg · Beckum · Bielefeld · further locations in five federal statesNew on Amplifa
About Senger
Headquartered in Rheine, the Senger Group is one of Germany's largest automotive retail groups, serving 16 brands with around 3,300 employees at 38 locations with 55 sites in five federal states. The service portfolio includes the sale of new and used passenger cars, vans, trucks and campers as well as comprehensive workshop services with inspections, vehicle diagnostics, repairs to manufacturer specifications, main and emissions inspections (HU/AU), tyre and air-conditioning service. In addition, the group offers SmartRepair and body/paint services, accident damage repair, UVV and tachograph inspections, cross-brand multi-brand commercial vehicle diagnostics (Alltrucks) and the OMNIplus bus service. For commercial customers, the group offers refrigerated van conversion to customer specification, van rental (Senger Rent), fleet management, parts and accessories supply (Senger Parts) and industry solutions for taxis, care services, driving schools, trades and logistics. The headquarters are located in Rheine; the group is divided into Egon Senger Holding SE (Mercedes-Benz) and Ulrich Senger Holding GmbH (VW Group brands).
- Site
- Rheine
- Processes
- Vehicle maintenance & repair (inspections, oil changes, oil service, vehicle diagnostics, repairs to, Body and paint service (SmartRepair, paint shop, glass repair, accident damage repair), Main inspection (HU) and emissions inspection (AU), UVV inspection in accordance with DGUV Regulation 70 and tachograph inspection (e.g. DTCO V4.0, Air-conditioning system service, Tyre service, wheel change & wheel storage, Multi-brand commercial vehicle diagnostics and cross-brand maintenance/repair of trucks, vans,, OMNIplus bus service: maintenance, repairs, conversions and retrofits for Mercedes-Benz and Setra
- Certificates
- BEST PLACE TO LEARN
- Employees
- 3300
- Industries
- Taxis, Care services, Driving schools, Trades, Logistics/courier & parcel services, Refrigerated transport/butcheries/bakeries/vegetable trade
- 01
Consultation and vehicle sales (passenger cars, vans, trucks, campers)
- 02
Maintenance and repair to manufacturer specifications
- 03
Main and emissions inspection (HU/AU)
- 04
UVV and tachograph inspection
- 05
Body, paint and accident damage repair
- 06
Refrigerated van conversion to customer specification
- 07
Parts and accessories supply (Senger Parts)
- 08
Van rental (Senger Rent)
- 09
Fleet management and industry solutions
Locations
Rheine
DEHeadquarters / Management (Oldenburger Straße 1-11)
Ahlen
DEDealership/workshop Mercedes-Benz, smart, vans, trucks, BYD
Ahrensfelde
DEDealership/workshop DAF, Isuzu, Iveco (trucks/buses)
Aurich
DEDealership/workshop Mercedes-Benz, smart, vans, campers
Bad Oeynhausen
DEDealership/workshop Mercedes-Benz (passenger cars/vans/trucks)
Bad Oldesloe
DEDealership/workshop VW, Audi, Škoda, SEAT, CUPRA, VW commercial vehicles
Bad Schwartau
DEDealership/workshop SEAT, CUPRA, VW, Audi
Bad Segeberg
DEDealership/workshop VW, Škoda, Audi, VW commercial vehicles
Beckum
DEDealership/workshop Mercedes-Benz, smart, vans, trucks
Bielefeld
DEAudi Center (Eckendorfer Str. 23) as well as SEAT/CUPRA (Herforder Str. 136)
Parts & Components
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Vehicle maintenance & repair (inspections, oil changes, oil service, vehicle diagnostics, repairs toAssembly | – | – | – | – | – |
| Body and paint service (SmartRepair, paint shop, glass repair, accident damage repair)Surface | – | – | – | – | – |
| Main inspection (HU) and emissions inspection (AU)Testing | – | – | – | – | – |
| UVV inspection in accordance with DGUV Regulation 70 and tachograph inspection (e.g. DTCO V4.0Testing | – | – | – | – | – |
| Air-conditioning system serviceAssembly | – | – | – | – | – |
| Tyre service, wheel change & wheel storageAssembly | – | – | – | – | – |
| Multi-brand commercial vehicle diagnostics and cross-brand maintenance/repair of trucks, vans,Testing | – | – | – | – | – |
| OMNIplus bus service: maintenance, repairs, conversions and retrofits for Mercedes-Benz and SetraAssembly | – | – | – | – | – |
| Refrigerated van conversion/fit-out to customer specificationAssembly | – | – | – | – | – |
| Vehicle safety check with quality certificateTesting | – | – | – | – | – |
| Recall repair: replacement of corroded steering mounting bolt (VW, Audi, Škoda, SEAT,Assembly | – | – | – | – | – |
Additional services
Reference customers
Quality & Inspections
The workshops carry out main and emissions inspections (HU/AU), UVV inspections in accordance with DGUV Regulation 70, tachograph inspections and vehicle safety checks with a quality certificate. With Alltrucks multi-brand commercial vehicle diagnostics (Bosch, Knorr-Bremse, ZF), original equipment manufacturer diagnostic systems are available for trucks, vans, semi-trailers, trailers, buses as well as construction and agricultural machinery.
| Evidence | Rheine |
|---|---|
| BEST PLACE TO LEARN |
History
- 1995
Start of the partnership with LR Health & Beauty; since then around 42,000 vehicles have been handed over
- 2024
Opening of the CUPRA showroom in Rheine
- 2025
Fifth BYD store opened in Lübeck (after Cologne, Bielefeld, Dortmund and Oldenburg); 200 apprentices for the first time at the start of training; Rheine named the world's 1,000th CUPRA Garage in the new corporate identity
- 2026
157 new apprentices; extension of the partnership with Preußen Münster; three awards at the Audi Sales Cup; Automotive Business Award 2026 in the Digitalisation category (overall winner); certification as BEST PLACE TO LEARN; opening of the Senger LR Experience Center in Ahlen