Prestige cosmetics based on Koishimaru Silk: skincare, make-up, hair care and fragrances from Japan.

SENSAI (Kanebo Cosmetics Inc.)

Tokyo, Japan · Hamburg, GermanyNew on Amplifa

1887Foundation of Kanebo's predecessor, Tokyo Cotton Trading

1983Launch of the SENSAI brand

Kanebo Cosmetics Inc. (Kao Corporation)Manufacturer

About SENSAI

SENSAI is a prestige cosmetics brand of Kanebo Cosmetics Inc., which belongs to Kao Corporation. The product range includes skincare (cleansing, moisturising, essences, eye care, sun and body care), make-up, hair care and fragrances. The key ingredient is Koishimaru Silk, a silk originally reserved for the Japanese imperial court, which is combined with modern skin research. In addition to its products, the brand offers consultancy services through SENSAI Advisors as well as digital advisory tools such as Silk Skin Checker, Virtual Make-up and Foundation Finder. The manufacturer is based in Tokyo; for the German and European market, Kanebo Cosmetics Deutschland GmbH in Hamburg acts as importer. Products are distributed in Europe, the Middle East, South Africa, Japan and China.

Site: 103-8210 Tokyo
Processes: Consultation service (SENSAI Advisors), Digital counselling (Silk Skin Checker, Virtual Make-up, Foundation Finder), SENSAI Salon
Materials: Koishimaru Silk
Industries: Prestige cosmetics: skincare, make-up, hair care, fragrance, Body care, Sun protection

01
Research and development
02
Manufacturing (Kanebo Cosmetics Inc., Tokyo)
03
Import/distribution (Kanebo Cosmetics Deutschland GmbH, Hamburg)
04
Consultation and sales via stores, salons and digital tools

Ingredients & Product Lines

Koishimaru Silk

Silk once reserved for the Japanese imperial court, used in skincare lines such as PREMIER and ULTIMATE.

Locations

Tokyo

Manufacturer (Kanebo Cosmetics Inc.)

Hamburg

Importer (Kanebo Cosmetics Deutschland GmbH)

Products

**ULTIMATE THE FOUNDATION**Anti-ageing cream foundation · Make-up

**ABSOLUTE SILK Micro Mousse Treatment**Micro-bubble moisturiser · Skincare

**HAIR CARE Items**Shampoo, conditioner, treatment · Hair care

Inside the production

A single silk thread – the emblem of the SENSAI brand

Saho – the brand's skincare ritual

Industries

Prestige cosmetics: skincare, make-up, hair care, fragranceBody careSun protection

Additional services

Consultation service (SENSAI Advisors)Digital counselling (Silk Skin Checker, Virtual Make-up, Foundation Finder)SENSAI Salon

History

1887
Foundation of Kanebo's predecessor, Tokyo Cotton Trading Company
1936
Launch of SAVON DE SOIE, the first luxury facial soap with Japanese silk
1979
Predecessor brand Kanebo debuts at Harrods in London
1983
Launch of SENSAI as a Kanebo product line; introduction of a consultation service inspired by Omotenashi
1989
Launch of SENSAI EX La Crème; establishment as a prestige brand in Europe
2005
Launch of SENSAI PREMIER with Koishimaru Silk ingredients
2013
Launch of the ULTIMATE anti-ageing line
2019
Market launch of SENSAI in Japan
2023
Opening of the flagship store in Shanghai