Mobility and benefits portal that mediates discounts on new vehicles for craft businesses via SDH-Abrufschein vouchers.
Servicegesellschaft Deutsches Handwerk GmbH
MunichNew on Amplifa
SDH – Mobility and benefits portal for the skilled crafts
Servicegesellschaft Deutsches Handwerk GmbH (SDH), based in Munich, is a mobility and benefits portal for businesses in the skilled crafts sector. Under the motto “Affordable company cars for the crafts”, it mediates discounts on new vehicles — passenger cars, SUVs, pick-ups and commercial vehicles up to 8.55 t — for commercial craft businesses via framework agreements negotiated centrally with automotive manufacturers. The basis is the SDH-Abrufschein, an entitlement voucher with which members can redeem the negotiated discounts at their local participating automotive dealer; the discounts generally apply to cash purchase, leasing and financing. Free membership also includes partner benefits relating to everyday mobility, including vehicle outfitting, fuel cards, car rental, insurance, mobile communications and Microsoft 365. Since the company was taken over by Ralf Baumeister on 1 March 2011, more than 40,000 craft businesses across Germany have become members. The company employs 27 staff at its headquarters on Elsenheimer Straße in Munich.
- Site
- München
- Processes
- Vehicle discounts on new cars via SDH-Abrufschein, free membership/purchasing association for craft businesses, VAT ID No. DE268970055
- Materials
- SDH-Abrufschein, Free membership
- Certificates
- Trade credential verification
- Founded
- 2011
- Employees
- 27
- 01
Framework agreements with automotive manufacturers
- 02
Free registration of craft businesses
- 03
Ordering of the SDH-Abrufschein in the member area
- 04
Verification of trade credentials
- 05
Issuance and dispatch of the voucher
- 06
Vehicle purchase at the local participating automotive dealer
Services and process
SDH-Abrufschein
Entitlement voucher for claiming the centrally negotiated vehicle discounts at the local car dealership; processing flat fee of €59 net, free of charge for guild members.
Free membership
Registration without obligations or membership fees as a prerequisite for the discount overview, voucher ordering and partner benefits.
Location
Munich
DEHeadquarters
Vouchers
Inside the production
Industries
Additional services
Reference customers
Service quality
Voucher orders are processed promptly upon receipt of complete documentation, and the voucher is generally dispatched by post within 1–2 working days. Members' trade activity is verified on the basis of credentials such as trade registration, commercial register extract, craftsman's card or guild membership.
| Evidence | Munich |
|---|---|
| Trade credential verification |
Company history
- 2011
Takeover of SDH by Ralf Baumeister effective 1 March 2011; started with seven automotive partners.
- 2026
15 years of SDH; team grown to 27 employees; more than 40,000 member businesses; launch of the SDH Handwerkerclub in the 2nd half of 2026.