SHISEIDO GERMANY GmbH

About Shiseido Germany

SHISEIDO GERMANY GmbH, based in Düsseldorf, is the German sales company of the cosmetics company Shiseido, founded in 1872 in Tokyo. The range includes skincare (including the serums and cream lines Ultimune, Benefiance, Vital Perfection and Future Solution LX), make-up such as foundations and concealers, fragrances, sun protection products as well as men's lines. Shiseido originated as the first Western-style pharmacy in the Ginza district of Tokyo and, according to its own statements, combines Eastern philosophy with Western science. Product development is based on the company's own research into skin immunity, including since 1989 in cooperation with the Cutaneous Biology Research Center (CBRC) with Harvard Medical University and Massachusetts General Hospital. SHISEIDO GERMANY GmbH distributes the products via its own online shop with delivery to Germany and Austria as well as via customer service with advisory tools such as the Serum Finder and Foundation Finder.

Site

Düsseldorf

Processes

Customer service (shop, returns), Advisory tools (Serum Finder, Foundation Finder, Beauty Diagnosis), Newsletter/WhatsApp Club, Online shop with delivery to DE and AT

Founded

1872

Industries

Cosmetics, Skincare, Make-up, Perfume/Sun Protection

Location

Product Lines

Company History

1. 1872

   Founded as the first Western-style pharmacy in Ginza, Tokyo, by Arinobu Fukuhara

2. 1888

   Introduction of toothpaste in Japan

3. 1897

   Introduction of Eudermine, start of the beauty business

4. 1902

   Installation of soda fountains in shops

5. 1915

   "Hanatsubaki" (Camellia) becomes the trademark

6. 1923

   Introduction of sun protection products in Japan

7. 1989

   Co-founding of the Cutaneous Biology Research Center (CBRC) with Harvard Medical University and Massachusetts General Hospital

8. 1993

   Publication of the research on skin immunity in Nature