Family-owned toy group with in-house development and production of plastic, die-cast, wooden and board games.
SIMBA-DICKIE-GROUP GmbH
Fürth · Nuremberg · Burghaslach · Lavans-lès-Saint-Claude · Langeais · Hong Kong · Doetinchem · Great Harwood · City of Industry, CANew on Amplifa
About Simba Dickie Group
SIMBA-DICKIE-GROUP GmbH is a family-owned toy company headquartered in Fürth, founded in 1982 as Simba Toys by Fritz and Michael Sieber and shaped into today's group in 1993 through the acquisition of the Dickie Group. The group develops and produces a portfolio of more than 4,000 items: plastic toys such as the BIG Bobby Car (in-house injection moulding production in Burghaslach), zinc die-cast models (Jada Toys, Majorette, Schuco), wooden toys (Eichhorn), board games (Noris, Zoch) as well as plush and dolls. In-house production takes place at specialised sites in Germany, France and other European countries as well as in Asia. Product testing is carried out by TÜV and accredited test institutes; among other things, there are FSC and PEFC certifications in the wood segment as well as an ISO 50001 certification at Smoby Toys. With around 2,600 employees worldwide and revenue of approximately €711.7 million (2024), the group supplies more than 100 countries; over 70% of revenue is generated in international business.
- Site
- Fürth
- Processes
- Design & Development, Product Engineering, In-house production at specialised sites, Testing by TÜV and accredited test institutes, Worldwide distribution network via branches and sales partners
- Materials
- Plastic, Zinc Die-Casting, Wood (FSC/PEFC), Injection Moulding, Die-Cast Casting, Recyclable Cardboard and Paper
- Certificates
- ISO 50001, FSC 100%, PEFC, ISO 9001, FSC 100% (C005308), EN 71 / ASTM product testing
- Founded
- 1982 (foun
- Employees
- 2600 (worldwide)
- Industries
- Toys, Model Making, Board Games/Party Games, Wooden Toys, Plush Toys
- 01
Design & Development
- 02
Product Engineering
- 03
Tool and Mould Making
- 04
Production at Specialised Sites
- 05
Testing by TÜV and Accredited Test Institutes
- 06
Worldwide Distribution Network via Branches and Sales Partners
Materials & Processes
Plastic
Main material for toys such as the BIG Bobby Car, Smoby outdoor products and AquaPlay; health-safe, partly recycled materials.
Zinc Die-Casting
Used for die-cast collector vehicles from Jada Toys, Majorette and Schuco.
Wood (FSC/PEFC)
Material for Eichhorn and Heros wooden toys from certified, sustainable forestry.
Injection Moulding
Plastic production process, used among others at the BIG production hub in Burghaslach.
Die-Cast Casting
Process for true-to-detail model vehicles in various nominal scales.
Recyclable Cardboard and Paper
Material for game boards, die-cut sheets and packaging for the board games of Noris and Zoch.
Sites
Fürth (Headquarters)
DEHeadquarters, administration, production of Noris games
- Materials
- Cardboard, paper, plastic
- Toy production
Burghaslach
DEBIG production hub (320,000 m² site)
- Materials
- Plastic
- Injection moulding production
Lavans-lès-Saint-Claude
DESmoby Toys SAS, plastic toy production
- Materials
- Plastic
- Plastic processing
Hong Kong
DESIMBA DICKIE HK LTD., international headquarters, sourcing and development team
Langeais
DECorolle SAS, doll production
- Materials
- Plastic
City of Industry, CA
DEJADA TOYS, INC., die-cast and RC vehicles
- Materials
- Casting
Doetinchem
DEDutch Toys Group B.V. (EXIT Toys), outdoor play equipment
- Materials
- Plastic
Great Harwood
DEZimpli Kids Limited
- Materials
- Plastic
Components & Products
Inside the production
Industries
Additional services
Reference customers
Quality
All toys are tested by TÜV and other accredited test institutes and comply with European safety regulations for toys. In the wood segment, there are FSC 100% (C005308) and PEFC certifications; Smoby Toys has been certified to ISO 50001 since 2015.
| Evidence | Fürth | Burghaslach | Lavans-lès-Saint-Claude |
|---|---|---|---|
| ISO 9001 | |||
| ISO 50001 | |||
| FSC 100% (C005308) | |||
| PEFC | |||
| EN 71 / ASTM product testing |