Singer Reimagined develops and markets mechanical luxury wristwatches, based in Geneva.
Singer Reimagined SA
Geneva (Rue de Muzy 11, 1207) · Geneva (Rue Pierre-Fatio 5, 1204)New on Amplifa
About Singer Reimagined
Singer Reimagined SA is a watchmaking company based at Rue de Muzy 11 in Geneva. The brand is the watchmaking division in the environment of Singer Vehicle Design (Los Angeles), which specializes in the restoration and modification of Porsche 911 vehicles; according to Wikipedia, Singer has also taken up the sale of wristwatches. Singer Reimagined develops and markets mechanical timepieces in several collections, including DualTrack, 1970 DualTrack, Caballero, Heritage, 1969, Divetrack, Flytrack, Track1 and DLS. In Geneva, the company operates the Singer House & Workshop with office and showroom, open Monday to Friday from 9 to 18. Distribution is handled through a network of authorized dealers in Europe, the Middle East, Asia and the USA. In addition to the watches, Singer Reimagined offers accessories such as the Singer Watch Case, handcrafted in Italy. Contact and support inquiries are handled via the email address crew@singerreimagined.com.
- Site
- Geneva
- Processes
- Manufacture and sale of luxury wristwatches (mechanical timepieces), Watch accessories (Watch Case, handcrafted in Italy), Dealer network / distribution via authorized dealers, Customer support
- Materials
- Titanium, Valjoux 72
- Certificates
- ISO 9001
- Industries
- Luxury watches, Luxury goods
- 01
Design and development of the timepieces
- 02
Assembly and regulation of the mechanical movements
- 03
Showroom and customer support in Geneva
- 04
Distribution via authorized dealers worldwide
Collections & Products
Titanium
Caballero collection in titanium versions (e.g. Caballero Titanium Avio Blue).
Valjoux 72
Historically inspired chronograph movement in the Heritage collection.
Locations & Distribution
Geneva – Singer House & Workshop
CHHeadquarters, Office & Showroom
Timepieces
Inside the production
Industries
Additional services
Quality
No information on certifications or measuring and testing equipment has been published; the quality of the timepieces is underpinned by the brand and the authorized dealer network.
| Evidence | Geneva |
|---|---|
| ISO 9001 |
History
- 2009
Founding of Singer Vehicle Design in Los Angeles by Rob Dickinson; according to Wikipedia, Singer later also took up the sale of wristwatches (Singer Reimagined, Geneva; a direct connection is not explicitly documented in the sources).