Development and production of vehicle detailing, cleaning and care products for vehicles, industry, trades and agriculture.
SONAX GmbH
Neuburg an der Donau (headquarters, production, logistics, R&D) · Neuburg (logistics center) · Austria (branch office)New on Amplifa
About SONAX
SONAX GmbH, headquartered in Neuburg an der Donau, is a company of the Hoffmann Group and a manufacturer of cleaning, care and preservation products for vehicles and surfaces. The SONAX brand has existed since 1950; the company develops and produces in-house, including car care and detailing products (PROFILINE, XTREME, PREMIUM CLASS), car wash products (Car Wash), professional solutions for industry, trades and agriculture (PROFESSIONAL), as well as lines for bicycles and caravans. Research and development works on formulations and applications; a center for application technology and a test center for product safety are available. In addition to vehicle care, SONAX supplies industries such as agriculture and forestry, marine technology, freight forwarding, and petrol stations/car washes. According to the company, the products are available in more than 100 countries; the export share is around 43 percent. Made in Germany quality at the Neuburg an der Donau site is a central quality promise of the family-owned company.
- Site
- Neuburg an der Donau
- Processes
- Research & development, Product safety and test center, Consulting in field and internal sales, Process analyses for operating cost optimization, Training courses (PROFILINE Detailing Academy), Brand Service Center (product data, safety data sheets, GHS labeling), Marketing and POS support, Operating cost analyses for fleets of 30 or more vehicles
- Materials
- Cleaning and Care Agents
- Certificates
- EN ISO 14001 (Environmental Management), EN ISO 14001
- Founded
- 1950
- Industries
- Specialist retail and workshops, DIY and grocery retail, Online retail, Automobile manufacturers, Petrol stations and car washes, Car dealerships
- 01
Research & Development
- 02
Production
- 03
Quality Inspection / Test Center
- 04
Logistics
- 05
Sales via specialist retailers, industry and car washes
Product Processes and Fields of Application
Cleaning and Care Agents
Alkaline, solvent-based and water-miscible cleaners, polishes, sealants, preservatives and lubricants for vehicle and surface care.
Locations
Neuburg an der Donau
DEHeadquarters, production, logistics, research & development
- Materials
- Cleaning, care and preservation products
Neuburg (Logistics Center)
DELogistics center, commissioned in 2021
Austria Branch Office
ATBranch office
Industries
Additional services
Quality and Environmental Management
Comprehensive quality inspections throughout the entire value creation process are supported by in-house product safety and a state-of-the-art test center. For environmental management, SONAX is certified according to EN ISO 14001.
| Evidence | Neuburg an der Donau |
|---|---|
| EN ISO 14001 |
Company History
- 1903
Hoffmann Mineral GmbH mines Neuburg siliceous earth, an ingredient of household polishes
- 1950
Market launch of the SONAX brand (“Sona” + “X” for wax); the first four sales representatives sold car care products in Germany
- 1960er
Supply of the first fully automatic car washes; breakthrough with the economic miracle
- 1983
Hoffmann Sonax Chemie KG emerged as an independent company from Franz Hoffmann & Söhne KG
- Mitte 1980er
Marketing of the SONAX brand as a premium care program
- 2012
New center for application technology of research and development commissioned
- 2013
Investments in the double-digit million range to expand production and logistics capacities
- 2014
New building complex commissioned
- 2021
New logistics center just outside Neuburg commissioned; winner at Werkstatt aktuell and Profi Werkstatt in the “Cleaning and Care” category
- 2025
75th anniversary; by 2025 more than 60 million euros invested in expanding logistics and production capacities