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Digital studio for e-commerce conversion optimization, web development and CMS maintenance

SP

Spezialfabrik Development Studio & Consulting

HamburgNew on Amplifa

1998Start of activity as freelance developer
1Employee (sole proprietorship)
HamburgLocation

About Spezialfabrik

Spezialfabrik Development Studio & Consulting is a sole proprietorship based in Hamburg specializing in e-commerce conversion optimization (CRO) and web development. The focus is on online shops and digital presences for companies in the DACH region, in particular e-commerce brands with annual revenue starting at €1 million. Services include CRO audits, checkout and shop funnel optimization, A/B testing and data analysis, page speed optimization, tracking setup, as well as web design and website redesign. Since 1998, owner Jürgen Hall has worked as a freelance developer for agencies, building websites based on WordPress and TYPO3, including custom plugin and Extbase extension development. In addition, SEO, online marketing, web hosting, server migrations, GDPR matters, and CMS updates and maintenance contracts are offered. The proprietary TRACE™ methodology combines data-driven technical analysis with clear communication. Reference clients come from sectors including technology, healthcare, IT services, finance, real estate and the creative industries.

Site
Hamburg
Processes
E-Commerce Conversion Optimization (TRACE™ Methodology), CRO Audits, Checkout Optimization, Shop Funnel Optimization, A/B Testing & Data Analysis, Technical CRO Consulting, Page Speed Optimization, UX/UI Improvements
Materials
TRACE™ Methodology, WordPress & TYPO3
Certificates
TRACE™ Methodology
Employees
1
Industries
Fashion & Lifestyle E-Commerce, B2B Online Shops, Health & Wellness, Technology & Software E-Commerce, Health & Medicine, IT Service Providers
  1. 01

    Shop CRO audit and analysis

  2. 02

    Strategy development

  3. 03

    Implementation of quick wins and A/B test setup

  4. 04

    Test evaluation and optimization

  5. 05

    Handover of the long-term CRO roadmap

Services & Methodology

CRO

TRACE™ Methodology

Data-driven conversion optimization combining audience analysis with clear communication.

CMS

WordPress & TYPO3

Development, extension and maintenance of websites and plugins or Extbase extensions.

Location

Hamburg

DE

Business address

Industries

Fashion & Lifestyle E-CommerceB2B Online ShopsHealth & WellnessTechnology & Software E-CommerceHealth & MedicineIT Service ProvidersMarketing and UX AgenciesCoachingFinanceReal EstateCreative Industries

Additional services

E-Commerce Conversion Optimization (TRACE™ Methodology)CRO AuditsCheckout OptimizationShop Funnel OptimizationA/B Testing & Data AnalysisTechnical CRO ConsultingPage Speed OptimizationUX/UI ImprovementsTracking/Analytics SetupWeb Design / Website RedesignWordPress Plugin Development / TYPO3 Extbase ExtensionsTroubleshooting (WordPress, TYPO3)Server MigrationSEOOnline MarketingWeb HostingGDPRCMS Updates and Maintenance ContractsConsulting, Training, Coaching on CMS and Shops

Reference customers

projekt59bluesleeveonkodataWÖHR + BAUER GmbHDreifaltigkeits-Hospitalonmylist.de

Quality & Approach

The approach is based on hypothesis-driven, statistically valid A/B testing as well as clean tracking (GA4, heatmaps, user journey analysis) with clear reporting.

EvidenceHamburg
TRACE™ Methodology

History

  1. 1998

    Started as freelance developer for agencies

  2. 2018

    Website spezialfabrik.net launched

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