
City marketing for the Otto city of Magdeburg: image campaigns, events and networking of the Magdeburg business community

Stadtmarketing "Pro Magdeburg" e.V.
Domplatz 1b, 39104 MagdeburgNew on Amplifa
About Stadtmarketing Pro Magdeburg e.V.
The city marketing association "Pro Magdeburg" e.V. was founded on 22 May 2002 and is the city marketing organisation of the state capital of Saxony-Anhalt. The registered association (VR 11801, Amtsgericht Stendal) pursues the goal of working together with the city's companies to improve Magdeburg's image and strengthen the identification of the people of Magdeburg with their city. Its activities include image campaigns such as "otto ist weltoffen" and "otto ist transformation", events such as the Magdeburger Allerlei as well as supporting the Magdeburg Cathedral Festival (Domfestspiele) and the Advent calendar of the Otto city. The association networks its members and acts as a partner of the state capital Magdeburg and of the Federal Association of City and Town Marketing Germany (Bundesvereinigung City- und Stadtmarketing Deutschland). The head office is located at Domplatz 1b in Magdeburg.
- Site
- Magdeburg
- Processes
- City marketing, Image campaigns (e.g. "otto ist weltoffen", "otto ist transformation"), Events (e.g. Magdeburger Allerlei, support of the Domfestspiele, Advent calendar), Member services/Networking of the city's companies
- Founded
- 2002 (22
- Industries
- City marketing, Economic development, Tourism/City image
Head Office

Magdeburg
DEHead office
Projects and Campaigns



Inside the production



Industries
Additional services
History
- 2002
Foundation of Stadtmarketing "Pro Magdeburg" e.V. on 22 May with the aim of improving the image of Magdeburg and the identification of its citizens with their city.