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Strandkorbfabrik Heringsdorf – Fertigung

Handcrafted roofed wicker beach chairs in North Sea and Baltic Sea style since 1933 – individually configurable, direct from the manufacturer

Strandkorbfabrik Heringsdorf Logo

Strandkorbfabrik Heringsdorf GmbH

Seebad Heringsdorf (Brunnenstraße 10, Sales & Exhibition) · Seebad Heringsdorf (Waldbühnenweg 3, Manufacturing)New on Amplifa

1933Manufacturing since
2009Founding of Strandkorbfabrik Heringsdorf GmbH
2Sites in Seebad Heringsdorf
approx. 20 years (pine) / approx. 30Durability of the beach chairs

About us

Strandkorbfabrik Heringsdorf GmbH manufactures roofed wicker beach chairs at its site in the seaside resort of Heringsdorf on the island of Usedom. The tradition of beach chair manufacturing dates back to 1933, more than 85 years of it in Heringsdorf. Production is carried out entirely in traditional craftsmanship: woodworking, wickerwork, and upholstery and sewing are all performed in the company's own workshop. The company produces beach chairs in North Sea style (full recliners) and Baltic Sea style (semi-recliners) as one-seater, two-seater, and two-seater XL models, including custom-made items such as dog beach chairs, children's beach chairs, and catering beach chairs. Customers select shape, wickerwork, wood type, and upholstery fabric via an online configurator. The woods used are domestic pine (durability approx. 20 years) and teak (approx. 30 years), with wickerwork made of UV-stable PVC and PE, and upholstery fabrics made of 100 % polyacrylic. In addition, furniture and small basket and wicker goods made of rattan, synthetic wicker, aluminium, stainless steel, and teak are offered. The company provides maintenance, spare parts supply, and full refurbishment of beach chairs, operates an online shop with factory outlet, and ships nationwide directly without intermediaries.

Site
Seebad Heringsdorf
Processes
Beach chair manufacturing in pure craftsmanship (woodworking, wickerwork, upholstery/sewing), Wickerwork craft (wicker bands, wicker goods), Wood painting/staining (e.g. teak-coloured stain, wood protective stain), Individual configuration of customer-specific beach chairs, Full refurbishment/repair of beach chairs, Individual beach chair configuration (shape, wickerwork, wood, fabric), Maintenance & spare parts/full refurbishment of beach chairs, Shipping of beach chairs (shipping costs included)
Materials
Pine wood (domestic), Teak wood, PVC wickerwork (e.g. PVC white, PVC anthracite, PVC beige), PE wickerwork (e.g. PE natural, PE round antique white), Polyacrylic (upholstery fabric, 100 %), Dralon, Synthetic leather, Rattan
Founded
1933
Industries
Garden furniture/end consumers (B2C), North Sea and Baltic Sea beach culture/tourism, Gardens and terraces (indoor and outdoor), Gap profile: Gardens and terraces (indoor and outdoor)
  1. 01

    Individual configuration (shape, wickerwork, wood, fabric)

  2. 02

    Woodworking (pine/teak, stained finish)

  3. 03

    Wickerwork (PVC/PE wicker bands)

  4. 04

    Upholstery & sewing (polyacrylic fabrics)

  5. 05

    Handcrafted assembly of the beach chairs

  6. 06

    Shipping or sale (factory outlet, online shop)

  7. 07

    Maintenance, spare parts & full refurbishment

Materials & Processes

KI

Pine wood (domestic)

Wood frames of the beach chairs, teak-coloured stained finish, durability approx. 20 years

TK

Teak wood

For long-lasting models (e.g. Sylt XL), durability approx. 30 years

PVC

PVC wickerwork

UV-stable, easy-care wicker band, e.g. white, anthracite or beige

PE

PE wickerwork

Wicker band e.g. in natural or round antique white for basket inserts and furniture

PAC

Polyacrylic fabrics (100 %)

Upholstery fabrics for cushions, suitable for outdoor use

D

Dralon

Upholstery fabric pattern for beach chair cushions

KL

Synthetic leather

Upholstery, e.g. for dog beach chairs

RA

Rattan

For furniture and wicker goods for indoor and outdoor use

AL

Aluminium

Furniture in the supplementary range

VA

Stainless steel

Furniture and adjustment mechanisms of the beach chairs

Sites

Seebad Heringsdorf – Manufacturing

DE

Manufacturing

Materials
Pine wood, teak wood, PVC/PE wickerwork, polyacrylic fabrics

Seebad Heringsdorf – Sales & Exhibition

DE

Sales, exhibition (showroom)

Components & Products

Föhr two-seater (Baltic Sea style, PVC wickerwork)
Föhr two-seater (Baltic Sea style, PVC wickerwork)Handcrafted · Garden furniture/beach culture
Wangerooge one-seater (North Sea style, PE natural)
Wangerooge one-seater (North Sea style, PE natural)Handcrafted · Garden furniture/beach culture
Beach chair North Sea style
Beach chair North Sea styleSemi-recliner · Garden furniture/beach culture
Beach chair Baltic Sea style
Beach chair Baltic Sea styleSemi-recliner · Garden furniture/beach culture
Dog beach chair
Dog beach chairCustom-made · Garden furniture/beach culture
Children's beach chair
Children's beach chairCustom-made · Garden furniture/beach culture
Planter teak/PE
Planter teak/PEHandcrafted · Garden furniture/beach culture

Inside the production

Beach chair configurator
Beach chair configurator
WM beach chair special edition
WM beach chair special edition
Site on the island of Usedom
Site on the island of Usedom

Industries

Garden furniture/end consumers (B2C)North Sea and Baltic Sea beach culture/tourismGardens and terraces (indoor and outdoor)Gap profile: Gardens and terraces (indoor and outdoor)

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Beach chair manufacturing in pure craftsmanship (woodworking, wickerwork, upholstery/sewing)Assembly––––Pine wood, Teak wood, PVC wickerwork, PE wickerwork, Polyacrylic fabrics, Synthetic leather
Wickerwork craft (wicker bands, wicker goods)Assembly––––PVC, PE, Synthetic wicker, Rattan
Wood painting/staining (e.g. teak-coloured stain, wood protective stain)Surface––––Pine wood, Teak wood
Individual configuration of customer-specific beach chairsEngineering––––Pine wood, Teak wood
Full refurbishment/repair of beach chairsAssembly–––––

Additional services

Individual beach chair configuration (shape, wickerwork, wood, fabric)Maintenance & spare parts/full refurbishment of beach chairsShipping of beach chairs (shipping costs included)Consultation (price list, by telephone)Site visit/manufacturing tour (wickerwork craft)Online shop and factory outlet

History

  1. 1933

    Start of beach chair manufacturing in Heringsdorf – beach chair tradition in Pomerania for almost 100 years, more than 85 years of it in Heringsdorf

  2. 1974

    Mathias Fromholz becomes passionate about beach chairs and shapes the Heringsdorf tradition for over 40 years; during this period, among other things, the G8 chair, the first dog beach chair and catering beach chairs are created

  3. 1992

    Jan Müller starts his professional career in beach chair manufacturing

  4. 2009

    Jan Müller and Mathias Fromholz found Strandkorbfabrik Heringsdorf GmbH

  5. 2022

    Change of management: Mathias Fromholz retires, Nicole Wetzel succeeds him

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