SUBARU Deutschland GmbH

About Subaru Deutschland

SUBARU Deutschland GmbH is the official importer of the Subaru brand in Germany. The company, headquartered in Friedberg (Hesse), is responsible for the import and distribution of new Subaru vehicles, including the Forester, Outback, Crosstrek, Impreza, SOLTERRA, E-OUTBACK and UNCHARTED models. The vehicles are produced by the parent company Subaru Corporation, which emerged from the Japanese technology group Fuji Heavy Industries founded in 1953 and, as the world's largest manufacturer of all-wheel-drive passenger cars, has produced over 24 million vehicles (as of December 2023). SUBARU Deutschland GmbH operates an import headquarters with a central spare parts warehouse in Friedberg, from which the supply of genuine parts to the dealer network is handled – available replacement parts are delivered to the partners by overnight delivery within 24 hours. The service and warranty offering includes, among other things, a five-year comprehensive warranty up to 160,000 km, a service flat rate of up to 96 months, and specialized services for hybrid and electric vehicles.

Site

Friedberg

Processes

Service Flat Rate (maintenance packages up to 96 months / 120,000 km), EyeSight Service (driver assistance system calibration), Glass Service (stone chip repair), Hybrid Service (e-BOXER), SUBARU EASY+ (all-round electromobility service with The Mobility House), 5-year comprehensive warranty up to 160,000 km, New vehicle extended warranty 3 years up to 200,000 km, 8-year SOLTERRA warranty (high-voltage battery)

Industries

Automotive sales (new vehicle import and distribution)

1. 01

2. 02

   Import headquarters and central spare parts warehouse in Friedberg

3. 03

   Distribution via a network of dealers and service partners throughout Germany

4. 04

   Genuine parts supply by overnight delivery within 24 hours

5. 05

   Service and warranty services via the partner network

Locations

Inside the production

History

1. 1953

   Founding of Fuji Heavy Industries (Japan), predecessor of the manufacturer; first automobile prototype in 1954

2. 1966

   First boxer engine by the manufacturer

3. 1972

   First all-wheel-drive mass-production passenger car

4. 1980

   Founding of Subaru Deutschland GmbH (import headquarters in Bad Hersfeld)

5. 1985

   Purchase of a 55,000 m² site in Friedberg and relocation of headquarters there

6. 1987

   Introduction of the permanent all-wheel drive system 'Symmetrical AWD'