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Subaru Österreich – Fertigung

Importer and sales organization for Subaru all-wheel-drive vehicles in Austria with a network of 71 dealer partners.

Subaru Österreich Logo

Subaru Österreich – Zweigniederlassung der Subaru Italia S.p.A.

5020 SalzburgNew on Amplifa

2001Founded
71Dealer partners in Austria
600 m²Floor area of the Salzburg branch
100 %Subsidiary of Subaru Corporation since 2009

About Subaru Österreich

Subaru Österreich is the national sales and service organization of the Japanese automotive brand Subaru. The company was founded in early 2001 as a branch of Subaru Italia S.p.A. in Innsbruck and began operating in April 2001. Since 2009 it has been a 100% subsidiary of Subaru Corporation, led and coordinated by Subaru Europe NV/SA. Since 2011 the branch has been based in Salzburg; it comprises 600 m² on two floors with offices, a model showroom and a training workshop for trainings and courses. The offering includes sales of the model range (including Forester, Crosstrek, Outback, Solterra, Uncharted, E-Outback), financing and leasing, insurance service, warranty products such as the 8-year warranty SAFE8, a Europe-wide mobility guarantee as well as Connected Services. Together with 71 dealer partners, Subaru Österreich serves private and business customers as well as fleet operators throughout Austria.

Site
Salzburg
Processes
Financing and leasing (Subaru Financial Services), Insurance service (comprehensive, liability, occupant accident, legal protection with DONAU, 8-year warranty Subaru SAFE8 without mileage limit, Europe-wide mobility guarantee / breakdown assistance, Repair and maintenance, Connected Services / Subaru Care App (remote control, cloud-based navigation, voice control), Accessories/parts, Corporate customer/fleet consulting
Materials
Symmetrical AWD All-Wheel Drive, Boxer engine and e-BOXER Hybrid, Fully electric drive, EyeSight driver assistance system
Founded
2001
Industries
Automotive trade and sales (passenger cars, all-wheel-drive vehicles), Fleet/corporate customer mobility
  1. 01

    New vehicle import

  2. 02

    Marketing and product training

  3. 03

    Sales via 71 dealer partners

  4. 04

    Financing, leasing and insurance

  5. 05

    Warranty, mobility guarantee and maintenance service

  6. 06

    Accessories and parts distribution

Offer and Services

AWD

Symmetrical AWD All-Wheel Drive

Permanent all-wheel drive in all Subaru models with real-time torque distribution between the front and rear axles.

e-BOXER

Boxer engine and e-BOXER Hybrid

Horizontally opposed pistons for low-vibration operation and a low center of gravity, available as petrol and mild-hybrid versions.

EV

Fully electric drive

Two electric motors on the front and rear axles with a battery in the vehicle floor for permanent all-wheel drive.

EyeSight

EyeSight driver assistance system

Stereo camera system for hazard detection with adaptive cruise control, lane-keeping assist and emergency braking assist.

Location

Salzburg

AT

Headquarters / Branch (offices, model showroom, training workshop)

Models

Subaru Forester
Subaru ForesterSUV · Automotive sales
Subaru Outback
Subaru OutbackEstate/SUV · Automotive sales
Subaru E-Outback
Subaru E-OutbackElectric SUV · Automotive sales
Subaru Uncharted
Subaru UnchartedElectric SUV · Automotive sales
Subaru Forester e-BOXER
Subaru Forester e-BOXERMild-hybrid SUV · Automotive sales

Inside the production

Subaru SUV model range
Subaru SUV model range
Subaru Uncharted
Subaru Uncharted
Subaru SAFE8 – 8 years warranty
Subaru SAFE8 – 8 years warranty

Industries

Automotive trade and sales (passenger cars, all-wheel-drive vehicles)Fleet/corporate customer mobility

Additional services

Financing and leasing (Subaru Financial Services)Insurance service (comprehensive, liability, occupant accident, legal protection with DONAU8-year warranty Subaru SAFE8 without mileage limitEurope-wide mobility guarantee / breakdown assistanceRepair and maintenanceConnected Services / Subaru Care App (remote control, cloud-based navigation, voice control)Accessories/partsCorporate customer/fleet consulting

Reference customers

Gerald Demolsky (Ambassador/Mobility Partner)Jakob Schubert (Ambassador/Mobility Partner)Sophie Johnson / polestar.paws (Ambassador/Mobility Partner)

History

  1. 2001

    Founding of Subaru Österreich in early 2001 as a branch of Subaru Italia S.p.A. in Innsbruck; operational business from April 2001.

  2. 2009

    Subaru Europe acquires Subaru Italia and thus Subaru Österreich in full; integration into Subaru Corporation.

  3. 2011

    Relocation of the branch to Salzburg; 600 m² on two floors including a model showroom and training workshop.

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