
Importer and sales organization for Subaru all-wheel-drive vehicles in Austria with a network of 71 dealer partners.

Subaru Österreich – Zweigniederlassung der Subaru Italia S.p.A.
5020 SalzburgNew on Amplifa
About Subaru Österreich
Subaru Österreich is the national sales and service organization of the Japanese automotive brand Subaru. The company was founded in early 2001 as a branch of Subaru Italia S.p.A. in Innsbruck and began operating in April 2001. Since 2009 it has been a 100% subsidiary of Subaru Corporation, led and coordinated by Subaru Europe NV/SA. Since 2011 the branch has been based in Salzburg; it comprises 600 m² on two floors with offices, a model showroom and a training workshop for trainings and courses. The offering includes sales of the model range (including Forester, Crosstrek, Outback, Solterra, Uncharted, E-Outback), financing and leasing, insurance service, warranty products such as the 8-year warranty SAFE8, a Europe-wide mobility guarantee as well as Connected Services. Together with 71 dealer partners, Subaru Österreich serves private and business customers as well as fleet operators throughout Austria.
- Site
- Salzburg
- Processes
- Financing and leasing (Subaru Financial Services), Insurance service (comprehensive, liability, occupant accident, legal protection with DONAU, 8-year warranty Subaru SAFE8 without mileage limit, Europe-wide mobility guarantee / breakdown assistance, Repair and maintenance, Connected Services / Subaru Care App (remote control, cloud-based navigation, voice control), Accessories/parts, Corporate customer/fleet consulting
- Materials
- Symmetrical AWD All-Wheel Drive, Boxer engine and e-BOXER Hybrid, Fully electric drive, EyeSight driver assistance system
- Founded
- 2001
- Industries
- Automotive trade and sales (passenger cars, all-wheel-drive vehicles), Fleet/corporate customer mobility
- 01
New vehicle import
- 02
Marketing and product training
- 03
Sales via 71 dealer partners
- 04
Financing, leasing and insurance
- 05
Warranty, mobility guarantee and maintenance service
- 06
Accessories and parts distribution
Offer and Services
Symmetrical AWD All-Wheel Drive
Permanent all-wheel drive in all Subaru models with real-time torque distribution between the front and rear axles.
Boxer engine and e-BOXER Hybrid
Horizontally opposed pistons for low-vibration operation and a low center of gravity, available as petrol and mild-hybrid versions.
Fully electric drive
Two electric motors on the front and rear axles with a battery in the vehicle floor for permanent all-wheel drive.
EyeSight driver assistance system
Stereo camera system for hazard detection with adaptive cruise control, lane-keeping assist and emergency braking assist.
Location
Salzburg
ATHeadquarters / Branch (offices, model showroom, training workshop)
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Inside the production



Industries
Additional services
Reference customers
History
- 2001
Founding of Subaru Österreich in early 2001 as a branch of Subaru Italia S.p.A. in Innsbruck; operational business from April 2001.
- 2009
Subaru Europe acquires Subaru Italia and thus Subaru Österreich in full; integration into Subaru Corporation.
- 2011
Relocation of the branch to Salzburg; 600 m² on two floors including a model showroom and training workshop.