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SUL Portugal – Fertigung

Import and wholesale of Portuguese and Spanish specialities with an in-house bakery and espresso machine service

SUL Portugal Logo

SUL Portugal Import GmbH

HamburgNew on Amplifa

1995Founded
400 m²Bakery production area
363 days/yearBakery production

About SUL Portugal

SUL Portugal Import GmbH is a family business founded in 1995 by Jose Sequeira in Hamburg, specialising in the import and wholesale and retail trade of Portuguese and Spanish foods, beverages, delicacies, seafood and non-food products. The company supplies gastronomy businesses, bakeries, cafés, kiosks, supermarkets and retailers throughout northern Germany, Lower Saxony, Berlin and the Ruhr region with its own vehicle fleet and delivery at requested times. Since 2016, an in-house bakery with 400 m² of production space and a modern production line has produced Portuguese fine pastries such as Pastel de Natas as well as German baked goods 363 days a year. In addition, SUL Portugal offers purchase, leasing, financing, maintenance and repair of espresso machines and fully automatic coffee machines through its own technical service, as well as gastronomy supplies from tableware to beverage dispensing systems. The company is headquartered in Hamburg-Wilhelmsburg and is run by the founder and his three sons.

Site
Hamburg
Processes
Bakery / baked goods production (Portuguese fine pastries and German baked goods), Maintenance and repair of espresso machines and fully automatic coffee machines, Import of Portuguese and Spanish foods and beverages, Wholesale and retail trade, In-house bakery (Portuguese and German baked goods, 363 days/year), Baked goods delivery service, Own vehicle fleet / delivery at requested times, Purchase, leasing, financing of espresso machines
Materials
Portuguese fine pastries and German baked goods, Espresso machines and fully automatic coffee machines
Founded
1995
Industries
Gastronomy, Bakeries, Cafés, Kiosks, Supermarkets/Retail, Wholesale
  1. 01

    Import from Portugal and Spain

  2. 02

    Storage in Hamburg-Wilhelmsburg

  3. 03

    Baked goods production in the in-house bakery

  4. 04

    Distribution via wholesale and retail

  5. 05

    Delivery with own vehicle fleet

  6. 06

    Service (espresso machines, beverage dispensing systems, deposit bottle returns)

Range & Product Groups

Backwaren

Portuguese fine pastries and German baked goods

In-house bakery produces Pastel de Natas, sheet cakes, tarts, rye bread, cookies and rolls 363 days a year.

Espresso

Espresso machines and fully automatic coffee machines

Distribution, maintenance and repair of machines from Portuguese, Spanish and Italian manufacturers such as Astoria.

Locations

Hamburg

DE

Headquarters, wholesale, bakery, supermarket, technical service

Materials
Baked goods, Portuguese and Spanish foods and beverages
  • In-house bakery production line (400 m² production area, since 2016)
  • Espresso machine technical service (among others Astoria)
  • Own vehicle fleet

Products & Services

Portuguese baked goods from the in-house bakery
Portuguese baked goods from the in-house bakeryBakery · Gastronomy
Espresso machine service
Espresso machine serviceMaintenance and repair · Gastronomy
Wholesale of Iberian specialities
Wholesale of Iberian specialitiesImport and trade · Wholesale

Inside the production

Portuguese supermarket in Hamburg-Wilhelmsburg
Portuguese supermarket in Hamburg-Wilhelmsburg

Industries

GastronomyBakeriesCafésKiosksSupermarkets/RetailWholesaleDelicatessen supplies

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Bakery / baked goods production (Portuguese fine pastries and German baked goods)Food––––Dough products (flour, rye, etc.)
Maintenance and repair of espresso machines and fully automatic coffee machinesService–––––
Trade–––––

2 Anlagen & Maschinen

MachineManufacturer / modelQuantityWorking areaYear builtSite
Espresso machines and fully automatic coffee machines (distribution, maintenance, repair)among others Astoria–––Hamburg-Wilhelmsburg
In-house bakery production line (bakery, 400 m² production area, modern production technology)–1400 m² production area2016Hamburg-Wilhelmsburg

Additional services

Import of Portuguese and Spanish foods and beveragesWholesale and retail tradeIn-house bakery (Portuguese and German baked goods, 363 days/year)Baked goods delivery serviceOwn vehicle fleet / delivery at requested timesPurchase, leasing, financing of espresso machinesMaintenance and repair of espresso machines through own technical serviceInstallation of beverage dispensing systemsDeposit bottle returnsSupport in setting up gastronomy businessesRefilling/setting out of baked goods before store opening

History

  1. 1995

    Foundation of SUL Portugal Import-Export GmbH by Jose Sequeira in Hamburg

  2. 2000

    First expansion of the production of homemade baked goods

  3. 2016

    Opening of the new in-house bakery, expansion of the production area to 400 m² with a modern production line

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