
Import and wholesale of Portuguese and Spanish specialities with an in-house bakery and espresso machine service
SUL Portugal Import GmbH
HamburgNew on Amplifa
About SUL Portugal
SUL Portugal Import GmbH is a family business founded in 1995 by Jose Sequeira in Hamburg, specialising in the import and wholesale and retail trade of Portuguese and Spanish foods, beverages, delicacies, seafood and non-food products. The company supplies gastronomy businesses, bakeries, cafés, kiosks, supermarkets and retailers throughout northern Germany, Lower Saxony, Berlin and the Ruhr region with its own vehicle fleet and delivery at requested times. Since 2016, an in-house bakery with 400 m² of production space and a modern production line has produced Portuguese fine pastries such as Pastel de Natas as well as German baked goods 363 days a year. In addition, SUL Portugal offers purchase, leasing, financing, maintenance and repair of espresso machines and fully automatic coffee machines through its own technical service, as well as gastronomy supplies from tableware to beverage dispensing systems. The company is headquartered in Hamburg-Wilhelmsburg and is run by the founder and his three sons.
- Site
- Hamburg
- Processes
- Bakery / baked goods production (Portuguese fine pastries and German baked goods), Maintenance and repair of espresso machines and fully automatic coffee machines, Import of Portuguese and Spanish foods and beverages, Wholesale and retail trade, In-house bakery (Portuguese and German baked goods, 363 days/year), Baked goods delivery service, Own vehicle fleet / delivery at requested times, Purchase, leasing, financing of espresso machines
- Materials
- Portuguese fine pastries and German baked goods, Espresso machines and fully automatic coffee machines
- Founded
- 1995
- Industries
- Gastronomy, Bakeries, Cafés, Kiosks, Supermarkets/Retail, Wholesale
- 01
Import from Portugal and Spain
- 02
Storage in Hamburg-Wilhelmsburg
- 03
Baked goods production in the in-house bakery
- 04
Distribution via wholesale and retail
- 05
Delivery with own vehicle fleet
- 06
Service (espresso machines, beverage dispensing systems, deposit bottle returns)
Range & Product Groups
Portuguese fine pastries and German baked goods
In-house bakery produces Pastel de Natas, sheet cakes, tarts, rye bread, cookies and rolls 363 days a year.
Espresso machines and fully automatic coffee machines
Distribution, maintenance and repair of machines from Portuguese, Spanish and Italian manufacturers such as Astoria.
Locations
Hamburg
DEHeadquarters, wholesale, bakery, supermarket, technical service
- Materials
- Baked goods, Portuguese and Spanish foods and beverages
- In-house bakery production line (400 m² production area, since 2016)
- Espresso machine technical service (among others Astoria)
- Own vehicle fleet
Products & Services



Inside the production

Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Bakery / baked goods production (Portuguese fine pastries and German baked goods)Food | – | – | – | – | Dough products (flour, rye, etc.) |
| Maintenance and repair of espresso machines and fully automatic coffee machinesService | – | – | – | – | – |
| Trade | – | – | – | – | – |
2 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Espresso machines and fully automatic coffee machines (distribution, maintenance, repair) | among others Astoria | – | – | – | Hamburg-Wilhelmsburg |
| In-house bakery production line (bakery, 400 m² production area, modern production technology) | – | 1 | 400 m² production area | 2016 | Hamburg-Wilhelmsburg |
Additional services
History
- 1995
Foundation of SUL Portugal Import-Export GmbH by Jose Sequeira in Hamburg
- 2000
First expansion of the production of homemade baked goods
- 2016
Opening of the new in-house bakery, expansion of the production area to 400 m² with a modern production line