SUZUKI AUSTRIA Automobil Handels Gesellschaft m.b.H.

About SUZUKI AUSTRIA

From its Salzburg location, SUZUKI AUSTRIA Automobil Handels Gesellschaft m.b.H. manages the nationwide Austrian activities in the automobile and motorcycle business divisions. As the official importer of Suzuki Motor Corporation (Hamamatsu, Japan), the company is responsible for sales, marketing, and comprehensive support of the dealer network in sales and beyond. The portfolio includes automobiles from the e VITARA to SWIFT, VITARA, S-CROSS and ACROSS, as well as motorcycles, scooters, and e-scooters. In the Austrian market, Suzuki positions itself as a brand with a clear focus on compact mobility solutions, high reliability, and strong all-wheel-drive expertise. In the fiscal year 04/2024 to 03/2025, SUZUKI AUSTRIA generated revenue of 122.62 million euros and employed 41 staff members (as of February 2026). The company was founded in 1980 as a subsidiary of the Dutch Louwmann Group and made its public debut the same year with the LJ 80 at the All-Wheel Drive Show in Salzburg.

Site

Salzburg

Processes

Vehicle sales (cars & motorcycles), Dealer network support, Marketing, Genuine accessories and spare parts, Maintenance & care / service network (over 170 Suzuki operations in Austria), Mobility service / mobility guarantee (emergency hotline +43 (0) 662 430 400), Glass repair service, Tire service

Employees

41

Industries

Automobile trade, Motorcycle trade, Automotive import business

1. 01

   Vehicle import (cars & motorcycles)

2. 02

   Sales and marketing

3. 03

   Dealer network support (over 170 Suzuki operations)

4. 04

   Genuine accessories and spare parts

5. 05

   Service and mobility services

Location

Salzburg

AT

Headquarters / Importer for Austria

Inside the production

History

1. 1909

   Michio Suzuki founds Suzuki Loom Works (loom manufacturer) in Japan

2. 1952

   First motorized two-wheeler Power Free (36 cc 2-stroke)

3. 1955

   First passenger car Suzulight goes into production

4. 1980

   Founding of SUZUKI AUSTRIA as a subsidiary of the Dutch Louwmann Group; market launch with the LJ 80 at the All-Wheel Drive Show in Salzburg

5. 1983

   Debut of the SWIFT (SA 310) in Tokyo; introduction in Austria in 1984

6. 1988

   Introduction of the 1st generation Suzuki VITARA

7. 2021

   Launch of the Suzuki Power Team

8. 2022

   Introduction of the 125cc scooters (Address, Avenis) in Austria; world premiere of the V-STROM 800DE and GSX-8S at EICMA

9. 2023

   World premiere of the GSX-8R and GSX-S1000 GX at EICMA

10. 2025

    Revenue 122.62 Mio. €, 41 employees; Suzuki Group worldwide approx. 74,000 employees, distribution in 208 countries