Licenses the lifestyle brand ROUTE 66 for products ranging from apparel to food & drink in over 100 countries
Tempting Brands AG
Pfäffikon SZ (CH)New on Amplifa
The ROUTE 66 Brand
Tempting Brands AG, headquartered in Pfäffikon SZ (Switzerland), is the owner and worldwide licensor of the lifestyle brand ROUTE 66, which traces back to the US highway established in 1926 between Chicago and Los Angeles. The company grants brand licenses to manufacturers, distributors and retailers in more than 100 countries. The licensed product range includes apparel (T-shirts, hoodies, denim), luggage & bags, fragrance, motoring items such as helmets, home products such as bedding, outdoor items such as coolers, as well as food & drink such as ice cream and drinkware. Licensees include Inditex, Primark, Carrefour, EMP, Lojas Renner and Reliance Retail, among others. The brand is brought to life through more than 1000 artworks with themes such as Freedom, Authenticity and Adventure in the Route 66 highway style.
- Site
- Pfäffikon SZ
- Processes
- Brand licensing for manufacturers, distributors and retailers
- Materials
- Apparel, Luggage & Bags, Fragrance, Motoring, Home, Outdoor, Food & Drink
- Founded
- 1926
- Industries
- Lifestyle brand licensing, Apparel, Luggage & bags, Fragrance, Motoring, Home
- 01
Brand rights (Route 66)
- 02
Granting of licenses to manufacturers, distributors and retailers
- 03
Support of licensees
- 04
Distribution of licensed products in over 100 countries
License Categories
Apparel
T-shirts, hoodies, denim and biker apparel.
Luggage & Bags
Suitcases, backpacks and leather.
Fragrance
Perfume, grooming and body care.
Motoring
Helmets and car accessories.
Home
Bedding, garden and tableware.
Outdoor
Coolers, blankets and picnicking.
Food & Drink
Ice cream, wine and drinkware.
Location
Pfäffikon SZ
CHHead office/administration (Tempting Brands AG)
Licensed Product Categories
Inside the production
Industries
Additional services
Reference customers
History of Route 66
- 1926
Route 66 established on 11 November as a US highway from Chicago to Los Angeles
- 1927
US Highway 66 Association founded to promote the route
- 1939
John Steinbeck coins the term "Mother Road" in Grapes of Wrath
- 1946
Bobby Troup composes "Get Your Kicks on Route 66"
- 1985
Route 66 officially decommissioned from the US Highway System
- 2026
Style Guide 2026 presented at Brand Licensing Europe in London