Manufacturer of plant-based meat alternatives such as burgers, schnitzels, nuggets and ground meat for retail and gastronomy.
The Vegetarian Butcher (Vivera Topholding B.V.)
Holten (NL)New on Amplifa
About The Vegetarian Butcher
The Vegetarian Butcher is a Dutch food company founded in 2010, headquartered in Holten, that develops and produces plant-based meat alternatives. Starting from a butcher's shop in The Hague, products such as burgers, schnitzels, nuggets, filets, strips and ground meat were created based on textured soy and wheat protein, enriched with, among other things, vitamin B12 and iron. The products are processed from natural ingredients into a meat-like texture using techniques such as heating, grinding, cooling and mixing, and are developed together with chefs and product developers. In addition to retail, the company also supplies the gastronomy sector and cooperates with manufacturers such as Unilever (Unox brand). Since 2015, the company has been producing in its own factory in Holten. The management consists of Willem van Weede and, from 1 August, Rutger Rozendaal; the legal form is Vivera Topholding B.V.
- Site
- PJ Holten
- Processes
- Product development with chefs, Recipes / B2B products
- Materials
- Soy protein (textured), Wheat gluten / wheat flour, Sunflower and rapeseed oil
- Founded
- 2010
- Industries
- Food, Plant-based meat alternatives, Food retail / Gastronomy
- 01
Product development with chefs
- 02
Processing of soy and wheat protein (heating, grinding, cooling, mixing)
- 03
Seasoning and enriching (e.g. vitamin B12)
- 04
Packaging
- 05
Distribution via retail and gastronomy
Ingredients & Processes
Soy protein (textured)
Main protein base of most products, providing the fibrous, juicy texture.
Wheat gluten / wheat flour
Complementary protein and basis for breading.
Sunflower and rapeseed oil
Plant-based oils for juiciness and frying properties.
Locations
Holten
NLCompany headquarters and production
- Materials
- Soy and wheat protein
- Own factory (since 2015)
Products
Inside the production
Industries
Additional services
Reference customers
History
- 1962
Birth of founder Jaap Korteweg on a farm in Langeweg (NL); later conversion to organic farming without livestock.
- 1998
Swine fever/BSE crisis; Jaap Korteweg begins developing plant-based 'meat'.
- 2010
Foundation of The Vegetarian Butcher on World Animal Day; opening of the butcher's shop in The Hague.
- 2011
Praise from Ferran Adrià and team; 'Triodos Bank Hart-Hoofd' award.
- 2012
Listing in Dutch supermarkets; coverage in the New York Times; PETA award for 'most animal-friendly company'.
- 2013
Introduction of the mc² Burger in Paris; export to South Korea; 3rd place in the 'Gouden Gehaktbal'.
- 2015
Crowdfunding of EUR 2.5 million for a new factory; first concept store in Berlin; cooperation with Unilever/Unox.