Toynamics Europe GmbH

We are Toynamics

Toynamics Europe GmbH is part of the Hape Holding and handles distribution in the European market. The company produces and distributes educational toys as well as learning and wooden toys, plus board games, and manages a broadly positioned brand portfolio including the Hape and Beleduc brands. In addition to distribution, Toynamics offers services as a 360° service provider while also acting as a manufacturer. With several production sites, the company has broad expertise in raw material processing – from craftsmanship to highly efficient production using state-of-the-art technology, with wood as the central material. Through the global corporate family of the Hape Group, Toynamics can draw on a broad network. According to the company, sustainability, social responsibility and environmental protection are fundamental prerequisites of its business practices. The company is headquartered in Mücke.

Site

Mücke (Hesse)

Processes

Raw material processing / production of wooden toys, Distribution (Europe-wide), Services as a 360° service provider, Production/manufacturing

Materials

Wood

Industries

Toys, Educational toys / pedagogical play materials

1. 01

   Raw material processing (wood)

2. 02

   Production

3. 03

   Assembly

4. 04

   Distribution (Europe-wide)

Materials and Manufacturing

Locations

Mücke

DE

European sales organization, distribution and services

Materials

Wood

Products

Inside the production

Processes & technical limits

History

1. 2026

   Merger of Beleduc Lernspielwaren GmbH with Toynamics Europe GmbH; activities are consolidated under Toynamics Europe GmbH, and the Beleduc brand remains.

2. 2026

   Launch of the Hape x The Met collaboration with the Metropolitan Museum of Art, New York, as well as of the board game Zunk.