Building the supply chain for climate-resilient African crops such as the Bambara groundnut through to the European food market
Tsarona Organics UG
Berlin, Germany · Gaborone, BotswanaNew on Amplifa
Company
Tsarona Organics UG is a Berlin-based food company with a European sales and development base and an operational sister company in Botswana. The company opens up climate-resilient, traditional African crops – above all the Bambara groundnut – for the European market. To this end, it operates supply chain infrastructure with direct trade with smallholder farmers, transparency and compliance layers, as well as in-house product development and processing. The product range includes plant-based products such as the snack brand Bamba Bites based on the Bambara groundnut as well as porridge mixes; wholesale and bulk offerings are also provided for manufacturers, retail, offices, cafés and events. Procurement takes place directly from over 3,000 smallholders in 11 African countries. The Bambara groundnut was the first to receive an EU Novel Food approval (Regulation 2024/2047). The company originated from the brand Bio Wild, from which today's platform evolved.
- Site
- Berlin
- Processes
- Direct trade with smallholder farmers (smallholder direct-trade), Supply chain infrastructure/transparency & compliance, Product development and processing, B2B sales to manufacturers and retail, Wholesale & bulk offerings
- Materials
- Bambara groundnut
- Certificates
- EU Novel Food approval (Bambara groundnut), EU Novel Food (Regulation 2024/2047)
- Industries
- Food / plant-based nutrition, Superfood & snack market, Manufacturers & retail, Food / plant-based nutrition, Superfood/snack market
- 01
Smallholder direct trade in Botswana and 11 African countries
- 02
Grower programmes and supply chain infrastructure (Gaborone)
- 03
Transparency, compliance and EU Novel Food regulatory affairs (Berlin)
- 04
Product development and processing
- 05
B2B sales to manufacturers and retail
- 06
Wholesale & bulk offerings
Raw Materials & Processing
Bambara groundnut
Climate-resilient, protein-rich African legume as the base raw material for snacks, porridge and chocolate.
Sites
Berlin
DEEU Market & Partnerships: sales, compliance, product development
- Materials
- Bambara groundnut
Gaborone
BWAfrican Operations & Grower Programme: procurement, farmer network
- Materials
- Bambara groundnut
Products
Inside the production
Industries
Additional services
Approvals & Compliance
Access to the European market is achieved via the EU Novel Food approval for the Bambara groundnut in accordance with Regulation 2024/2047; supply chains are managed transparently and in compliance with regulations.
| Evidence | Berlin |
|---|---|
| EU Novel Food (Regulation 2024/2047) |
History
Origin as the brand Bio Wild: energy balls based on Bambara groundnuts, validated by over 1,200 Early Tasters and B2B customers
Further development of Bio Wild into the platform Tsarona
EU Novel Food approval for the Bambara groundnut (Regulation 2024/2047)