VAP Marketing GmbH

About VAPIANO

VAPIANO is a system gastronomy brand for Italian cuisine headquartered in Hildesheim. The restaurants offer homemade pasta, fresh pinsa, salads, antipasti and desserts; the pasta is made in an in-house manufactory directly in the restaurant from durum wheat semolina and water, or wholegrain spelt flour. Dishes can be individually composed, with vegetarian, vegan, gluten-free and lactose-free options available. Orders are placed via Table Ordering by QR code at the table, via Digital Order Points, or for take-away; in most restaurants food and drinks are brought to the table. The company operates around 30 locations in German cities such as Berlin, Hamburg, Munich, Cologne, Frankfurt and Dresden and was founded in 2002 in Hamburg. VAP Marketing GmbH (HRB 207336, Amtsgericht Hildesheim) acquired parts of the insolvent Vapiano SE in 2020 and continues the brand.

Site

Hildesheim

Processes

Table Ordering (ordering via smartphone/QR code), Digital Order Point, Take Away / Order & Pick-up, Reservations, VAPIANO Kids (kids' menu, colouring and puzzle booklet), Lunch Deal, Breakfast (Berlin Europaplatz location), In-house pasta manufactory (pasta freshly produced in the restaurant)

Materials

Homemade Pasta, Pinsa

Founded

2002

Industries

System gastronomy / fast-casual restaurants, Italian dishes (pasta, pinsa, salads, dolci)

1. 01

   Production of pasta in the in-house manufactory

2. 02

   Preparation of dishes in the open kitchen

3. 03

   Ordering via QR code/Table Ordering or Digital Order Point

4. 04

   Serving at the table or handout for take-away

Food & Preparation

Locations

Dishes

Inside the production

History

1. 2002

   Mark Korzilius opened the first Vapiano restaurant in Hamburg-Neustadt; registered as a stock corporation (Mark's AG).

2. 2004

   Opening in Düsseldorf.

3. 2005

   Openings in Frankfurt, Nuremberg and Munich; relocation of headquarters to Bonn; revenue exceeds 10 million euros for the first time.

4. 2006

   Start of international expansion (among others Belgium, Austria, Turkey).

5. 2008

   Renaming to Vapiano SE.

6. 2011

   Opening of the 100th restaurant in Vienna; Mayfair acquired 40% of the shares.

7. 2014

   152 restaurants worldwide; strategy change towards own restaurants in smaller cities.

8. 2017

   IPO on the Prime Standard of the Frankfurt Stock Exchange; 200th restaurant in Copenhagen.

9. 2018

   Revenue of 372 million euros, loss of 101 million euros.

10. 2020

    Insolvency of Vapiano SE; VAP Marketing GmbH acquired parts from the insolvency estate (30 restaurants/properties for 15 million euros, consortium led by Mario C. Bauer).

11. 2021

    New ordering options: via staff, at terminals or by smartphone; serving at the table, pinsa instead of pizza.