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Veriset – Fertigung

Swiss kitchen manufacturer: customized kitchens and contract kitchens, produced in Root, Lucerne.

Veriset Logo

Veriset AG

Root (headquarters) · Gümligen · Pratteln · Rolle · Rothrist · Tagelswangen · Wettingen · MuotathalNew on Amplifa

1968Founded (as sole proprietorship Verimex, Aarau)
20'000 kitchens/yearAnnual volume
up to 100 kitchens/dayDaily capacity
14'000 m²Production area Root
8Sites in Switzerland

About Veriset

Veriset AG is a Swiss kitchen manufacturer headquartered in Root, Lucerne. The second-generation family business produces exclusively at its Root site, making kitchens for private customers as well as contract kitchens for large-scale residential and commercial projects. Production takes place on one of the most modern assembly lines in the kitchen industry, capable of manufacturing over 80 pieces of furniture per hour in batch size 1; up to 100 kitchens are produced daily, around 20'000 kitchens annually. The sales model is based on specialist retail partners who install kitchens in Swiss households. Company-owned kitchen showrooms and service locations in Gümligen, Pratteln, Rolle, Rothrist, Tagelswangen and Wettingen complement the headquarters. The subsidiary Küchenfabrik Muotathal specializes in interior fitting and special orders. Veriset predominantly uses materials from national suppliers or from neighbouring countries and has carried the Swiss Label crossbow since May 2023.

Site
Root
Processes
Industrial kitchen manufacturing (assembly line, batch size 1, over 80 pieces of furniture per hour), Customized kitchen planning and implementation (preliminary studies, studies, plans, construction, Carpentry / interior fitting (Küchenfabrik Muotathal, special orders), On-site installation (kitchen installation incl. service/repairs), Kitchen planning and consulting, Kitchen production (batch size 1, custom designs, rush orders), Installation, Service requests/repairs
Materials
American walnut, Oak (solid, natural knotty oak), Granite, Ceramic (Dekton, Inalco), Synthetic resin (Fenix, super-matt), Lacquer (matt lacquered fronts), Stainless steel, Quartz composite (Silestone)
Certificates
Swiss Label Crossbow (designation of origin)
Founded
1968
Industries
Kitchen construction/furniture industry, Commercial construction (residential developments)
  1. 01

    Kitchen planning and consulting (preliminary studies, studies, plans,

  2. 02

    Industrial manufacturing in Root (assembly line, batch size 1)

  3. 03

    Carpentry / special orders (Küchenfabrik Muotathal)

  4. 04

    Distribution via specialist retail partners

  5. 05

    On-site installation

  6. 06

    Service, repair and appliance replacement

Materials & Processes

HOLZ

Wood (oak, walnut, Egger decorative panels)

Veneered and solid wood fronts as well as wood niches for warm, natural kitchen concepts.

KER

Ceramic (Dekton, Inalco, Neolith)

Worktops and covers with high resistance and easy-care surfaces.

NAT

Natural stone (granite, Nero Assoluto, quartz composite)

Worktops with natural grain for work surfaces and cooking islands.

EDST

Stainless steel

Sinks, handle bars and handles in a stainless-steel look for modern kitchen fronts.

LACK

Lacquer and synthetic resin (Fenix, super-matt)

Matt lacquered fronts finished by hand as well as fingerprint-resistant super-matt surfaces.

ALU

Aluminium (anodized)

Anodized handle bars and grip recesses as subtle design accents.

Sites

Standort Root

Root

CH

Headquarters, production, showroom, service & customer service

Lot size
Batch size 1 up to 100 kitchens/day
Materials
Wood, ceramic, natural stone, stainless steel, lacquer, aluminium
  • Assembly line (>80 pieces of furniture/hour in batch size 1)
Standort Gümligen (Bern)

Gümligen (Bern)

CH

Kitchen showroom, service

Pratteln (Basel)

CH

Kitchen showroom, service

Rolle (Vaud)

CH

Kitchen showroom, service

Rothrist (Aargau)

CH

Kitchen showroom, service

Tagelswangen (Zurich)

CH

Kitchen showroom, service

Wettingen (Aargau)

CH

Kitchen showroom, service

Muotathal

CH

Subsidiary Küchenfabrik Muotathal: interior fitting, special orders

Lot size
Individual production
Materials
Wood, oak

Products & References

Contract kitchen Tertianum Usego-Park, Olten
Contract kitchen Tertianum Usego-Park, OltenIndustrial kitchen manufacturing · commercial construction
Contract kitchen Co-Next, Muttenz
Contract kitchen Co-Next, MuttenzContract kitchen · residential construction
Reference kitchen with wood niche insert, Sursee
Reference kitchen with wood niche insert, SurseeCustom production · private customers
Washer-tower unit for utility room
Washer-tower unit for utility roomCustom production · private customers
Built-in wardrobe / hall wardrobe cabinet
Built-in wardrobe / hall wardrobe cabinetInterior fitting · private customers

Inside the production

Reference kitchen
Reference kitchen
Reference kitchen Ettenhausen, Thurgau
Reference kitchen Ettenhausen, Thurgau
Reference kitchen Ettenhausen, Thurgau
Reference kitchen Ettenhausen, Thurgau
Reference kitchen MFH Colmarerstrasse, Basel
Reference kitchen MFH Colmarerstrasse, Basel
Kitchen service and installation
Kitchen service and installation
Kitchen consulting
Kitchen consulting
Rendering of kitchen planning
Rendering of kitchen planning
Campaign "My Life. My Kitchen." with brand ambassador Marco Odermatt
Campaign "My Life. My Kitchen." with brand ambassador Marco Odermatt

Industries

Kitchen construction/furniture industryCommercial construction (residential developments)

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Industrial kitchen manufacturing (assembly line, batch size 1, over 80 pieces of furniture per hour)Assembly–––1 (individual production) – up to 100 kitchens per day–
Customized kitchen planning and implementation (preliminary studies, studies, plans, constructionEngineering–––––
Carpentry / interior fitting (Küchenfabrik Muotathal, special orders)Assembly––––Wood, Oak
On-site installation (kitchen installation incl. service/repairs)Assembly–––––

1 Anlagen & Maschinen

MachineManufacturer / modelQuantityWorking areaYear builtSite
Assembly line (kitchen production, >80 pieces of furniture/hour in batch size 1)––––Root, Lucerne

Additional services

Kitchen planning and consultingKitchen production (batch size 1, custom designs, rush orders)InstallationService requests/repairsAppliance replacementCare instructionsFactory toursContract kitchens for large-scale projectsDistribution via specialist retail partners

Reference customers

Marco Odermatt (brand ambassador)Mujinga Kambundji (brand ambassador)SRF "Happy Day"Küchenfabrik MuotathalAuPark Au (ZH)Pilatus Arena KriensPapieri ChamNeumatt Stein (AG)Co-Next MuttenzTertianum Usego-Park OltenSue & Til Winterthur

Quality & Origin

All kitchens are produced exclusively in Root, Lucerne; quality is supported by a highly automated, IT-networked production process as well as the Swiss designation of origin Swiss Label (crossbow, since May 2023).

EvidenceRoot
Swiss Label Crossbow (designation of origin)

History

  1. 1968

    Foundation of the sole proprietorship Verimex in Aarau

  2. 1999

    Foundation of Veriset Küchen AG on 7 May (re-establishment under new management)

  3. 2001

    Ueli Jost takes over management as new CEO

  4. 2003

    Management buy-out by Ueli Jost (majority shareholder)

  5. 2009

    Introduction of two-shift operation across the entire production

  6. 2018

    2nd place at the Prix SVC Central Switzerland; name change to Veriset AG; foundation of the subsidiary Veriset Vertriebs AG

  7. 2022

    Nadine and Daniel Jost take over the company; second-generation family business

  8. 2023

    Carrier of the Swiss Label crossbow since May

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