
Develops and produces molded carpet floor mats, cargo mats and interior equipment for vehicles – from single pieces to large-scale series.

VIAM Europe GmbH
New on Amplifa
About VIAM
VIAM Europe GmbH is a supplier of vehicle interior carpeting and finished carpet solutions for the automotive industry. The product portfolio includes molded floor mats (car floor mats), cargo/trunk mats, carpet materials as well as accessories for passenger cars, electric vehicles and commercial vehicle fleets. The company develops carpet materials custom-tailored to customer requirements and dyes them in-house, so that colors match the interior, exterior and brand identity of the vehicle manufacturers. In addition, VIAM offers its own laboratory testing before and during production, design-for-manufacturing, and joint co-development with customers. Production is scalable and ranges from single pieces to series production of up to one million units. In selected product lines, carpet materials with up to 55 % recycled content are used. VIAM is part of the Freudenberg Group and sources key components from the Freudenberg network; according to its own statement, the company is present worldwide as a supplier of vehicle floor mats.
- Processes
- Manufacture of car floor mats (molded carpet mats), Dyeing of carpet material (in-house dyeing), In-house lab testing (materials and component testing), Design-for-Manufacturing / custom development, Production of cargo/trunk mats, Production of accessories, Custom color development and in-house dyeing, In-house laboratory testing
- Materials
- Carpet material with up to 55% recycled content, Carpet material with up to 55 % recycled content, In-house dyeing (Color Development and Dyeing), Moldable carpet
- Industries
- Automotive (vehicle interior, passenger cars, EVs, commercial vehicles/fleets)
- 01
Design-for-Manufacturing / co-development
- 02
Development of custom carpet materials
- 03
In-house dyeing
- 04
Laboratory testing
- 05
Scalable production (floor mats, cargo mats, accessories)
Materials and Processes
Carpet material with up to 55 % recycled content
Carpet material with a high recycled content used in selected product lines for vehicle interiors.
In-house dyeing (Color Development and Dyeing)
Specially developed colors in an in-house dyeing process to match interior, exterior and brand identity.
Moldable carpet
Adapts to complex contours and is suitable for vehicle footwell areas.
Components



Inside the production






Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Manufacture of car floor mats (molded carpet mats)Plastics | – | – | – | 1 piece (single individual piece) – 1,000,000 (high series volumes) | Carpet material with up to 55% recycled content |
| Dyeing of carpet material (in-house dyeing)Surface | – | – | – | – | Carpet |
| In-house lab testing (materials and component testing)Testing | – | – | – | – | – |
| Design-for-Manufacturing / custom developmentEngineering | – | – | – | – | – |
| Production of cargo/trunk matsPlastics | – | – | – | – | Carpet material |
| Production of accessoriesPlastics | – | – | – | – | – |
Additional services