Manufacturer and sales company for crispbread, rusk and waffles with its own production sites.

Weißenfelser Handels-Gesellschaft mbH

Weißenfels · Apolda · Neukirch · BerlinNew on Amplifa

1991Founded

51–200Employees (LinkedIn, group)

HR-B 2155, Amtsgericht Halle/SaaleCommercial Register

4 sitesWeißenfels, Apolda, Neukirch, Berlin

About the WHG Group

Weißenfelser Handels-Gesellschaft mbH (WHG) was founded in 1991 and is a medium-sized corporate group headquartered in Weißenfels, Saxony-Anhalt. The company's purpose is the production, purchasing and sale of food and non-food products including exports and imports as well as product and trade marketing; in trade, the company specializes in the sale of confectionery and shelf-stable baked goods. WHG is the 100% shareholder of the subsidiaries GUTENA Nahrungsmittel GmbH (Filinchen crispbread, Apolda), Neukircher Zwieback GmbH (Neukirch/Saxony) and SPREEwaffel Berlin-Pankow GmbH (Berlin) and holds the sole national and international distribution rights for their products. For the development of customer-specific products, the group actively collaborates with nutritional science, including FSU Jena and TU Dresden. The products are aimed, among other things, at organic, gluten-free, lactose-free and vegetarian diets; the Gelbe Liste also documents dietetic products such as Dr. Heinemann Vital rusk and protein-reduced Filinchen. The group is a member of Sweets Global Network, the Markenverband, German Sweets Süßwarenexportförderung e.V. and – via GUTENA and Neukircher – the BDSI.

Site: Weißenfels
Processes: Production, purchasing and sale of food and non-food products including exports and imports, Product and trade marketing, sole national and international distribution rights for the subsidiaries' products, Development of customer-specific products
Materials: Crispbread (Knäckebrot), Rusk/Toasted Biscuit, Waffles
Founded: 1991
Industries: Confectionery, Shelf-stable baked goods, Food and beverage manufacturing, Dietetic foods, pharmaceutical specialty products (dietetic foods)

01
Raw material purchasing (central purchasing)
02
Production at the subsidiaries (Apolda, Neukirch, Berlin)
03
Quality assurance and product development
04
Marketing and sales by WHG
05
Export and import

Raw Materials and Products

KNB

Crispbread (Knäckebrot)

Filinchen crispbread in many varieties, produced by GUTENA in Apolda.

ZWIB

Rusk/Toasted Biscuit

Original Neukircher rusk based on over 100 years of baking tradition, including mini and organic rusk.

WAFF

Waffles

Filled waffles and waffle specialties of the SPREEwaffel brand from Berlin.

Sites

Weißenfels

Head office, sales and marketing

Apolda

Production GUTENA Nahrungsmittel GmbH (Filinchen crispbread)

Materials: Grain/natural raw materials

Neukirch

Production Neukircher Zwieback GmbH (rusk, toasted biscuit)

Materials: Grain/natural raw materials

Berlin

Production SPREEwaffel Berlin-Pankow GmbH (waffles)

Products

**Filinchen Crispbread**Baked goods · Shelf-stable baked goods

**Original Neukircher Rusk**Baking and roasting process · Confectionery and shelf-stable baked goods

Inside the production

Industries

ConfectioneryShelf-stable baked goodsFood and beverage manufacturingDietetic foodspharmaceutical specialty products (dietetic foods)

Additional services

Production, purchasing and sale of food and non-food products including exports and importsProduct and trade marketingsole national and international distribution rights for the subsidiaries' productsDevelopment of customer-specific products

History

1991
Foundation of Weißenfelser Handels-Gesellschaft mbH
2017
Filinchen crispbreads awarded 'TOP MARKE 2017'