
Development and distribution of light-alloy wheels (2DRV®, AXXION®) made of primary aluminium for the passenger car aftermarket and electric vehicles
Wheelworld GmbH
Ilsenburg/HarzNew on Amplifa
About Wheelworld
Since 2007, Wheelworld GmbH has been developing sophisticated light-alloy wheels for the passenger car aftermarket and distributes them under the 2DRV® and AXXION® brands as well as via the online platform wheelworld.de. Development, design and sales are based directly in Ilsenburg in the Harz region. The wheels are made from primary aluminium with additional heat ageing; depending on the model, low-pressure or gravity die casting as well as flow forming are used. An in-house toolmaking operation in the production facilities also enables highly complex wheel designs. The entire process chain is covered, from CAD engineering and FEM calculation through to finishing with high-quality paints. The wheels are present across manufacturers in the sell-in aftermarket and are distributed via a dealer network with store locator as well as a wheel-vehicle configurator.
- Site
- Ilsenburg/Harz
- Processes
- CAD engineering (wheel design), FEM calculation, Toolmaking, Gravity die casting, Low-pressure die casting, Heat ageing, Flow forming, Painting / finishing (e.g. gloss painted, matte painted, high-gloss polished)
- Materials
- Primary aluminium (light-alloy wheels), Primary aluminium, Gravity die casting, Low-pressure die casting, Flow forming, Heat ageing, Painting / Polishing
- Certificates
- TÜV audit (regular inspection of production facilities), TÜV audit of production facilities, ABE (wheels), ECE approval (selected models)
- Founded
- 2007
- Industries
- Aftermarket / tuning (passenger car wheels), Automotive fleets, Electric vehicles, Winter wheels
- 01
CAD engineering and FEM calculation
- 02
Toolmaking
- 03
Gravity die casting or low-pressure die casting
- 04
Flow forming (selected models)
- 05
Heat ageing
- 06
Painting / finishing
- 07
Testing (X-ray, leak, impact, imbalance)
- 08
Distribution via wheelworld.de and dealer network
Materials & Processes
Primary aluminium
Light alloy for all wheel models, refined with additional heat ageing
Gravity die casting
Casting process for aluminium wheel blanks
Low-pressure die casting
Process for particularly robust wheel structures
Flow forming
Forming process for lightweight, high-load wheels on AXXION® Y2L and Y1L
Heat ageing
Heat treatment to increase the strength of the aluminium
Painting / Polishing
Finishing including gloss painted, matte painted, high-gloss polished
Sites
Ilsenburg/Harz
DEHeadquarters: development, design and sales
- Materials
- Primary aluminium
- Test laboratories with X-ray, leak, impact and imbalance testing
Wheels & Rims




Inside the production






Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| CAD engineering (wheel design)Engineering | – | – | – | – | Primary aluminium |
| FEM calculationEngineering | – | – | – | – | Primary aluminium |
| ToolmakingEngineering | – | – | – | – | – |
| Gravity die castingCasting | – | – | – | – | Primary aluminium |
| Low-pressure die castingCasting | – | – | – | – | Primary aluminium |
| Heat ageingHeat treatment | – | – | – | – | Primary aluminium |
| Flow formingForming | – | – | – | – | Primary aluminium |
| Painting / finishing (e.g. gloss painted, matte painted, high-gloss polished)Surface | – | – | – | – | Primary aluminium |
| X-ray testingTesting | – | – | – | – | Primary aluminium |
| Leak testingTesting | – | – | – | – | Primary aluminium |
| Impact testingTesting | – | – | – | – | Primary aluminium |
| Imbalance testingTesting | – | – | – | – | Primary aluminium |
Additional services
Reference customers
Quality
An in-house quality team is on site in the TÜV-inspected production facilities in continuous rotation. The test laboratories are equipped with X-ray, leak, impact and imbalance testing; almost all wheels have an ABE (general operating permit), and selected models additionally have ECE approval.
| Evidence | Ilsenburg/Harz |
|---|---|
| TÜV audit of production facilities | |
| ABE (wheels) | |
| ECE approval (selected models) |
History
- 2007
Start of development of sophisticated wheels, founding of Wheelworld GmbH
Establishment of the online platform wheelworld.de as a cross-media wheel world