
Sales, rental and service of forklifts, storage technology and cleaning equipment for B2B customers

Willi Frenz GmbH
33334 Gütersloh (DE)New on Amplifa
About Willi Frenz GmbH
Willi Frenz GmbH from Gütersloh is a dealer and service partner specialising in industrial trucks, storage technology and cleaning equipment for business customers. The product range includes forklift trucks (electric, LPG and diesel forklifts), pallet trucks, order pickers, reach trucks, narrow-aisle trucks, scissor lifts as well as sweeping and scrubber-drier machines. The company sells new equipment from UniCarriers, Hako, Stöcklin, EP and Hangcha and also offers full-service-history used equipment as well as rental units for short- and long-term rental. The offering is complemented by service, maintenance and UVV safety inspections with 18 service technicians providing on-site service, spare parts sales, mobile tyre service, battery service, forklift transport, driver training and financing solutions. The company's own wash hall enables professional cleaning of forklift fleets. The family business, founded in 1954 by Willi Frenz, is based in the Süd industrial park of Gütersloh and serves customers in the Bielefeld, Münster, Dortmund, Paderborn, Versmold, Bergkamen and Augustdorf region.
- Site
- Gütersloh
- Processes
- Used forklift sales, Service, maintenance and safety inspections (UVV inspection), on-site service with 18 technicians, Battery service, Mobile tyre service / tyre service, Forklift transport, Forklift cleaning in the company's own forklift wash hall, Driver training / forklift licence training, Spare parts sales for all common makes
- Materials
- UniCarriers Forklifts & Storage Technology, Hako Sweeping & Cleaning Equipment, Stöcklin Storage Technology & Custom Construction, EP Equipment & Hangcha
- Certificates
- UVV safety inspection, Full-service-history used equipment, ISO 9001
- Founded
- 1954
- Industries
- Intralogistics, Cleaning technology, Storage technology, B2B / business customers
- 01
On-site consulting including site inspection
- 02
Quotation for transport and cleaning equipment
- 03
Sale of new or used equipment or rental agreement
- 04
Transport to the place of use
- 05
Maintenance, UVV inspection and on-site service
- 06
Spare parts supply, tyre and battery service
- 07
Equipment transport for cleaning in the company's own wash hall
Products & Systems
UniCarriers Forklifts & Storage Technology
Authorised dealer programme for counterbalance forklifts, reach trucks, high-lift pallet trucks, order pickers and narrow-aisle trucks.
Hako Sweeping & Cleaning Equipment
Cleaning technology from manual sweepers to scrubber-driers, contract partner since 2005.
Stöcklin Storage Technology & Custom Construction
Storage technology and custom-built systems, part of the product range since 2001.
EP Equipment & Hangcha
Electric forklifts and pallet trucks as a supplement to the new-equipment and rental programme.
Locations

Gütersloh
DEHeadquarters with sales, service, exhibition hall, training rooms, wash hall and rental fleet
- Materials
- UniCarriers, Hako, Stöcklin, EP, Hangcha, Jungheinrich, Hyster (used/rental equipment)
- Exhibition hall
- Training rooms
- Forklift wash hall
- Service fleet with 18 technicians
- Rental fleet of electric, LPG and diesel forklifts
Equipment & Industrial Trucks








Inside the production






Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Assembly | – | – | – | – | – |
| Used forklift salesAssembly | – | – | – | – | – |
| Assembly | – | – | – | – | – |
| Service, maintenance and safety inspections (UVV inspection), on-site service with 18 techniciansTesting | – | – | – | – | – |
| Battery serviceSurface | – | – | – | – | – |
| Mobile tyre service / tyre serviceAssembly | – | – | – | – | – |
| Forklift transportAssembly | – | – | – | – | – |
| Forklift cleaning in the company's own forklift wash hallSurface | – | – | – | – | – |
| Driver training / forklift licence trainingEngineering | – | – | – | – | – |
| Spare parts sales for all common makesAssembly | – | – | – | – | – |
| Financing, leasing, hire purchaseEngineering | – | – | – | – | – |
11 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| LPG forklift | UniCarriers U1D2A25LQ | 1 | Load capacity 2500 kg, lift height 3300 mm | 2017 | Gütersloh |
| LPG forklift | UniCarriers U1D2A20LQ | 2 | Load capacity 2000 kg, lift height 3300 mm / 4750 mm | 2018/2016 | Gütersloh |
| High-lift pallet truck | Jungheinrich EJC112z | 1 | Load capacity 1200 kg, lift height 2900 mm | 2018 | Gütersloh |
| High-lift pallet truck | Jungheinrich EJC212 | 1 | Load capacity 1200 kg, lift height 4100 mm | 2016 | Gütersloh |
| Electric 3-wheel forklift | Jungheinrich EFG115 | 1 | Load capacity 1500 kg, lift height 4500 mm | 2007 | Gütersloh |
| Electric 3-wheel forklift | Jungheinrich EFG215 | 1 | Load capacity 1500 kg, lift height 4500 mm | 2012 | Gütersloh |
| Electric 3-wheel forklift | Hangcha CPDS10-XJ-I | 1 | Load capacity 1000 kg, lift height 4500 mm | 2026 | Gütersloh |
| Electric 3-wheel forklift | Nissan S1N1L13Q | 1 | Load capacity 1250 kg, lift height 3300 mm | 2006 | Gütersloh |
| LPG forklift | Hyster S7.00XL | 1 | Load capacity 7000 kg, lift height 3520 mm | 2003 | Gütersloh |
| Electric 4-wheel forklift | EP CPD50F8 | 1 | Load capacity 5000 kg, lift height 5000 mm | 2022 | Gütersloh |
| Sweeper-vacuum machine | Hako Scrubmaster B175R X-AC TB900 | 1 | – | 2020 | Gütersloh |
Additional services
Reference customers
Quality & Service
Regular maintenance, UVV safety inspections and full-service-history used equipment provided by an experienced service team; regular training of the 18 service technicians ensures the technical standard.
| Evidence | Gütersloh |
|---|---|
| UVV safety inspection | |
| Full-service-history used equipment | |
| ISO 9001 |
History
- 1954
Founded by Willi Frenz
- 1967
Sale of the first DESTA forklift
- 1970
Authorised dealer for NISSAN/DATSUN forklifts
- 1978
Distribution of MIC tow tractors and pallet trucks
- 1996
Opening of the new training room for driver training as well as expanded display space for used forklifts
- 2001
Industrial trucks from Stöcklin added to the product range
- 2004
50th anniversary; Martin Appelbaum becomes second managing director
- 2005
Contract partner for HAKO cleaning equipment
- 2010
Martin Appelbaum becomes sole managing director as of 1.10.
- 2012
The 15th service technician is hired
- 2014
Anniversary: 60 years of Frenz forklifts and cleaning equipment
- 2016
Sale of the 3,000th NISSAN/UniCarriers forklift and opening of the new premises with exhibition hall, training rooms and offices