Toys, baby equipment, children's and youth fashion and model railways under one roof – since 1925, closed since 30.12.2025.

WiRTH Der Kinderladen

MainzNew on Amplifa

1925Founded

up to 70Employees

2,000 m²Retail space

30.12.2025Permanent closure

About WiRTH Der Kinderladen

WiRTH 'Der Kinderladen' was a family business founded in 1925 in Mainz, run by the Demmler-Wirth family in its second, third and fourth generations. On 2,000 m² of retail space across five interconnected buildings on five floors with three elevators, the store combined baby equipment, children's and youth fashion, fine toys as well as model railways, and at times carried over 60,000 different items. Up to 70 employees served customers with expert advice, services such as the stroller mobility guarantee and educator tips, as well as mail order. The product range followed its own concept of quality, functionality, design and pedagogy with materials including wood and plastic. Due to the economic consequences of the Corona crisis and with no revenue while costs continued, the store had to close permanently on 30.12.2025 after more than 100 years. The website now documents the company's history.

Site: Mainz
Processes: Expert advice, Stroller mobility guarantee, Educator tips, Mail order
Materials: Plastic, Wood
Certificates: ISO 9001
Founded: 1925
Employees: 70
Industries: Toys retail, Baby equipment, Children's and youth fashion, Model railways

01
Retail with consultation
02
Mail order

Materials

Holz

Wood

Used for wooden toys with special material selection.

Plastic

Used among other things for plastic components and baby clothing accessories.

Location

Mainz

Branch/Retail (permanently closed since 30.12.2025)

Materials: Wood, Plastic

5 interconnected buildings
3 elevators
5 floors

Inside the production

Industries

Toys retailBaby equipmentChildren's and youth fashionModel railways

Additional services

Expert adviceStroller mobility guaranteeEducator tipsMail order

Quality

High quality and safety standards for all products, including ethically correct production and marketing. Certifications are not known.

Evidence	Mainz
ISO 9001

History

1925
Foundation of 'Der Kinderladen'; run in the second, third and fourth generations by the Demmler-Wirth family
2020
Economic strain from the Corona crisis: loss of revenue while ongoing costs continued
2025
Permanent closure of the store on 30.12.2025 after more than 100 years; the website now documents the history