WMF (Groupe SEB Schweiz GmbH)

About WMF

WMF is a manufacturer of kitchen and table products established in 1853. The range includes cutlery, pots, pans, coffee machines, kitchen knives, kitchen helpers, kitchen appliances such as blenders and kettles, as well as tableware, glasses and baking accessories. Central material developments are Cromargan (stainless steel 18/10), Fusiontec (20 natural stone minerals fused onto a stainless steel core) and Damasteel for knives. Parts of the range are manufactured in Germany, including the Made in Germany knives as well as Cromargan cookware. Distribution in Switzerland is handled by Groupe SEB Schweiz GmbH based in Dietikon, which operates the online shop for Switzerland and offers customer service, warranty and repairability. The brand is also known, among other things, for the WMF X Lufthansa cutlery cooperation.

Site

Dietikon

Processes

Customer service via telephone, contact form and expert chat, Repairability, Warranty and returns, Cutlery advisor, pot advisor, coffee advisor

Materials

Cromargan (stainless steel 18/10), Damasteel, Fusiontec (20 natural stone minerals fused onto a stainless steel core), Fusiontec (stone minerals on stainless steel core)

Founded

1853

Industries

Consumer goods / Household goods / Kitchen accessories and small electrical

1. 01

   Product development

2. 02

   Manufacturing

3. 03

   Distribution via online shop

4. 04

   Customer service and repair

Materials

Sites

Products

Inside the production

History

1. 1853

   Foundation; the website advertises with 'SINCE 1853' and 'Already for 170 years'.