Manufacturer of savoury snacks and bakery products with in-house production in Hameln – snacks and bakery goods since 1908

XOX Gebäck GmbH

Lauenau (Headquarters) · Hameln (Production and Warehouse)New on Amplifa

1908Founded

160Employees

2Sites

> 30Countries in which XOX is active

ca. 100Products in the range (as of 2011)

About XOX Gebäck GmbH

XOX Gebäck GmbH is a manufacturer specialising in savoury snacks, headquartered in Lauenau with central production in Hameln. The company traces its origins to a biscuit factory founded in 1908; since 1998 the brand has been back on the market under owner Edmund E. Besecke, and since 2005 production has taken place in-house at the Hameln site. The product range includes peanut flips, chips, pretzels, popcorn, corn and vegetable snacks as well as promotional and limited editions, most of which are made in Hameln. In addition to its own brands, the company produces for the retail trade and distributes its products nationally and internationally; according to the company, XOX is active in more than 30 countries. Factory outlet sales and a canteen complement the offering at the headquarters in Lauenau and in Hameln. With around 160 employees, XOX supplies the grocery retail trade and is present at national and international trade fairs.

Site: Lauenau
Processes: Manufacture of savoury snacks and bakery products, In-house production (80% of products in 2011), Factory outlet sales, Canteen, Private label / store brands (implied via retail partners)
Founded: 1908
Employees: 160
Industries: Food and snack industry, Confectionery and snack sector, Grocery retail, Food/snack industry, Retail (grocery retail)

01
Market and product development
02
In-house production in Hameln
03
Central warehousing
04
Distribution via retail partners
05
Factory outlet sales at the site

Sites

Hameln

Central production and warehousing

Lauenau

Headquarters with administration, production and sales hub

Products

**XOX Peanut Flips 100g**Savoury snack · Grocery retail

**XOX Fries Currywurst 25g**Savoury snack · Grocery retail

**XOX Salt Pretzels 35g**Savoury snack · Grocery retail

**XOX Corns Cheese 85g**Corn snack · Grocery retail

**XOX Microwave Pop Box savoury 90g**Popcorn · Grocery retail

**XOX Carrot Snack 90g**Vegetable snack · Grocery retail

Inside the production

Historical Chronicle of the XOX Brand

Industries

Food and snack industryConfectionery and snack sectorGrocery retailFood/snack industryRetail (grocery retail)

Additional services

Manufacture of savoury snacks and bakery productsIn-house production (80% of products in 2011)Factory outlet salesCanteenPrivate label / store brands (implied via retail partners)

History

1908
Founded as the biscuit factory “Hollandia”
1930
Renamed “XOX-Biskuitfabrik GmbH”
1970-1989
XOX is sold and taken over by various companies
1998
Edmund E. Besecke buys the brand, relocation to Hameln, start as XOX Gebäck GmbH with 3 employees in savoury snack sales
2005
Production relocated from the Netherlands to Hameln, central production and warehousing in Hameln with 30 employees
2008
100th anniversary, 60 employees, approx. 80 products, 60% in-house production
2008
Stefan Hund (Managing Director Marketing and Sales) joins the company
2011
100 products, 80% production in Hameln
2012
15th anniversary at the Hameln site
2013
Stefan Hund becomes managing partner
2014
10 years of production in Hameln, 160 employees, active in more than 30 countries
2015
Groundbreaking for a new production hall in Hameln, doubling of production capacity
2016
111 years of XOX
2019
New Lauenau site planned
2021
Commissioning of the Lauenau site as a hub for sales and production expansion