
Production of long-fiber sulfate pulp (ORION) and kraft paper (STARKRAFT) at the Pöls site in Styria.
Zellstoff Pöls AG
Pöls, Styria (AT)New on Amplifa
About heinzelpöls
Zellstoff Pöls AG, trading as heinzelpöls, is a member of the Heinzel Group based in Pöls, Styria. The company is one of the leading manufacturers of high-quality long-fiber sulfate pulp and kraft paper in Central and Eastern Europe. At the Pöls site, around 480,000 tonnes of bleached and unbleached long-fiber sulfate pulp under the ORION brand and 340,000 tonnes of kraft paper under the STARKRAFT brand are produced annually. The kraft paper is manufactured on one of the largest and most modern kraft paper machines in the world and finds a wide range of industrial applications based on kraft paper. ORION pulp is valued for its consistently high quality and versatile applications in fiber-based products. For B2B supplier management, the company operates the vemap portal; in 2026, the company once again achieved a Gold Medal in the EcoVadis Sustainability Rating.
- Site
- Pöls, Styria
- Processes
- Production of bleached and unbleached long-fiber sulfate pulp (ORION pulp), Production of bleached and unbleached kraft paper (STARKRAFT), B2B supplier portal vemap
- Materials
- Long-fiber sulfate pulp (ORION), bleached and unbleached, Kraft paper (STARKRAFT), bleached and unbleached, ORION long-fiber sulfate pulp (bleached and unbleached), STARKRAFT kraft paper (bleached and unbleached)
- Certificates
- EcoVadis Gold Medal
- Industries
- Fiber-based products, Industrial applications based on kraft paper, fiber-based products, industrial applications based on kraft paper
- 01
Mechanical pulp/pulp production
- 02
Bleaching of the pulp
- 03
Processing into kraft paper
- 04
Marketing of ORION and STARKRAFT
- 05
B2B supplier portal vemap
Products and Materials
ORION long-fiber sulfate pulp (bleached and unbleached)
Long-fiber sulfate pulp for fiber-based products with versatile applications.
STARKRAFT kraft paper (bleached and unbleached)
Kraft paper for a wide range of industrial applications.
Locations

Pöls
ATProduction site (pulp and kraft paper)
- Materials
- Long-fiber sulfate pulp, kraft paper
- Kraft paper machine
Products


Inside the production


Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Production of bleached and unbleached long-fiber sulfate pulp (ORION pulp)Other | – | – | 480,000 tonnes/year | – | Wood (long fiber) |
| Production of bleached and unbleached kraft paper (STARKRAFT)Other | – | – | 340,000 tonnes/year | – | Pulp |
1 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Kraft paper machine | – | 1 | – | – | Pöls |
Additional services
Quality and Sustainability
For 2026, heinzelpöls once again achieved a Gold Medal in the EcoVadis Sustainability Rating, with a higher score than before. The company continuously develops its processes and consciously addresses the impacts of its activities.
| Evidence | Pöls |
|---|---|
| EcoVadis Gold Medal |
History
- 2025
Website relaunch at heinzelpoels.com; heinzelpöls brand.
- 2026
Gold Medal in the EcoVadis Sustainability Rating; 3rd heinzelpöls Pöls Trophy on 19 June 2026.