Cycling specialty retailer in Braunschweig: sales, workshop, bikefitting and bike leasing since 1990.

Atelier VELO

BraunschweigNew on Amplifa

1990Founded

Sole proprietorshipLegal form

About Atelier VELO

Atelier VELO is a cycling specialty retailer based since 1990 in the university district of Braunschweig, operated as a sole proprietorship by Jens-Chr. Peters. Following its reorientation as 'Atelier VELO RADSPORT', the range focuses on the sporting segment: road bikes, gravel bikes, cyclo-cross bikes, triathlon and mountain bikes as well as single-speed bikes. The offering is complemented by spare parts, cycling apparel from selected brands, and advice and fitting by a licensed cycling coach. The range of services includes workshop service (primarily for bikes purchased in-store), bikefitting, Look Keo-Fit cleat fitting, company bike leasing with partners such as Lease a Bike, and an inner tube vending machine at the store accessible around the clock. Bicycle brands represented include Bianchi, Basso, Wilier, Olmo, Marin, Lee Cougan, Breezer, Fuji, Cippollini and Gusto.

Site: Braunschweig
Processes: Bicycle sales, Workshop/service, Bikefitting, Look Keo-Fit cleat fitting, Bike leasing advice (Lease a Bike and others), 24/7 inner tube vending machine, Advice by licensed cycling coach
Materials: Road bikes, Gravel bikes and cyclo-cross, Mountain bikes
Certificates: Test 'Fahrradläden in der Löwenstadt' (SUBWAY)
Founded: 1990
Industries: Cycling specialty retail (retail), Indoor cycling, Bike tours

01
Advice (licensed cycling coach)
02
Bicycle sales and individual assembly
03
Bikefitting / cleat fitting
04
Workshop/service
05
Bike leasing advice

Brands & Range

RENNRAD

Road bikes

Core range of the cycling-oriented specialty retailer, including carbon road bikes from the brand Gusto.

GRAVEL

Gravel bikes and cyclo-cross

Sporty bikes for terrain and cyclo-cross in the range.

MTB

Mountain bikes

Mountain bikes including individual assembly to customer specification.

Location

Braunschweig

Retail and workshop

Inner tube vending machine (24/7)

Offer

**Bikes and accessories**Retail · Cycling

**Company bike leasing**Advice · Bike leasing

Inside the production

Industries

Cycling specialty retail (retail)Indoor cyclingBike tours

Additional services

Bicycle salesWorkshop/serviceBikefittingLook Keo-Fit cleat fittingBike leasing advice (Lease a Bike and others)24/7 inner tube vending machineAdvice by licensed cycling coach

Advice & Service

Advice and fitting of the bikes is provided by a licensed cycling coach; according to the company, the workshop is technically state of the art. In the city magazine test 'Fahrradläden in der Löwenstadt' (SUBWAY), the store was the test winner with the rating 'very good'.

Evidence	Braunschweig
Test 'Fahrradläden in der Löwenstadt' (SUBWAY)

History

1990
Established in the university district of Braunschweig.
Reorientation as 'Atelier VELO RADSPORT' with a reduced range ('phased retirement'); focus on cycling and ongoing search for a successor.