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AI-native CPQ and service lifecycle software for machine manufacturers – configuration, warranty, parts and field service on a knowledge graph platform.

SE

ServiceCPQ

McKinney, Texas (USA) · Bonn (Germany) · Bangalore (India)New on Amplifa

ca. 2022/2023Founded (founding year not explicitly documented)
3Locations (USA, Germany, India)
€12B+Largest OEM in active project work
$100M+MARC contracts in project scope

About ServiceCPQ

ServiceCPQ develops an AI-native software platform for Configure-Price-Quote (CPQ) and Service Lifecycle Management, tailored specifically to machine and plant manufacturers. The platform covers the entire commercial lifecycle of capital goods: configuration of CTO, MTO and ETO machines on a knowledge graph, aftermarket and spare parts intelligence, automated warranty processing including fraud detection and supplier recovery, feed-based field service, service contracts (MARC, Cost-per-Hour, Availability) as well as asset health and alert monetization. All modules share a common knowledge graph and a unified model of the installed base, eliminating duplicate data entry between sales, service and ERP. Integrations exist with SAP S/4HANA, SAP BTP, Salesforce, ServiceNow and Oracle ERP. Active customer engagements include OEMs from mining, medical technology, welding technology and industrial sectors, among them a €12B welding technology OEM with a 200-dealer warranty network and a global Top-2 mining OEM with MARC contracts exceeding 100 million USD. The company maintains offices in McKinney (Texas), Bonn and Bangalore.

Site
Bonn
Processes
AI-native CPQ (CTO/MTO/ETO/MTM), Aftermarket & Parts Intelligence, Warranty Automation (Claims, Fraud Detection, Supplier Recovery), Field Service (Work Order Copilot, feed-based), Service Contracts (MARC, SLA, Cost-per-Hour, Availability), Service Parts Management (Forecasting, dynamic pricing), Asset Health & Alert Monetisation, B2B Ecommerce / Dealer & Customer Self-Service Portals
Materials
AI-CPQ (CTO/MTO/ETO), Warranty Automation, Conversational Field Service, Service Contract Engine, Aftermarket & Parts Intelligence, Asset Health & Alert Monetisation
Industries
Heavy Equipment & Construction, Mining Equipment, Industrial Equipment, Welding Equipment, HVAC, Compressors & Pumps, Semiconductor Equipment
  1. 01

    Requirements analysis for OEM sales and service processes

  2. 02

  3. 03

    Configuration and quote creation (CPQ, CTO/MTO/ETO)

  4. 04

    Order processing via Order Hub into ERP/CRM

  5. 05

    Warranty and service contract processing in the aftermarket

  6. 06

    Field service and asset health monetization

Platform Modules

CPQ

AI-CPQ (CTO/MTO/ETO)

Configuration, pricing and quote creation on a knowledge graph with technical guardrails.

WTY

Warranty Automation

AI agents for claim validation, fraud detection and supplier recovery.

FSM

Conversational Field Service

Feed-based technician cockpits with pre-configured jobs and spare parts.

MARC

Service Contract Engine

Representation of MARC, Cost-per-Hour and Availability contracts with site parameters.

AHI

Aftermarket & Parts Intelligence

NLP-based parts search including successor parts and substitutions against the installed base.

AST

Asset Health & Alert Monetisation

Conversion of telemetry and fault alerts into priced service offers.

Locations

Bonn

DE

Office Europe

McKinney (Texas)

US

Office / Sales USA

Bangalore (HSR Layout)

IN

Office India

Industries

Heavy Equipment & ConstructionMining EquipmentIndustrial EquipmentWelding EquipmentHVAC, Compressors & PumpsSemiconductor EquipmentMedical EquipmentOil & Gas EquipmentElectrical Equipment (Panels/Switchgear)Excavation EquipmentSolarData Center Build & OpsSolar (A$1B OEM Engagement)

Additional services

AI-native CPQ (CTO/MTO/ETO/MTM)Aftermarket & Parts IntelligenceWarranty Automation (Claims, Fraud Detection, Supplier Recovery)Field Service (Work Order Copilot, feed-based)Service Contracts (MARC, SLA, Cost-per-Hour, Availability)Service Parts Management (Forecasting, dynamic pricing)Asset Health & Alert MonetisationB2B Ecommerce / Dealer & Customer Self-Service PortalsService Finance IntelligenceKnowledge Graph PlatformSAP S/4HANA, SAP BTP, Salesforce, ServiceNow, Oracle ERP Integrations

Reference customers

Welding equipment OEM, Europe, €12B (200-dealer warranty network)Global Mining OEM, Top-2 (MARC contracts $100M+)Global Medical OEM (SAP Field Service Replacement, in final commercial release)French heavy equipment manufacturer (Top-2 out of 32 CPQ vendors)A$1B Solar OEM (warranty across 700 dealers)Semiconductor Equipment OEMPrecision Components Manufacturer

History

  1. Founded by Ashok Mohanty (ex SAP, eBay, Accenture) after 17 years of SAP CPQ and service implementations including at Caterpillar, Philips and Atlas Copco; exact founding year not documented

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