Telion AG

About Telion AG

Founded in 1924 and headquartered in Schlieren near Zurich, Telion AG is an independent, privately owned wholesale and service distributor focused on the Swiss market. The company distributes brand-name products from well-known manufacturers such as Braun, SMEG, Duracell, Loewe, La Pavoni, Leica and Vogel's. Its service portfolio covers brand development (product marketing, merchandising, brand activation, category management), sales with key account management, field service, B2B and B2B shops as well as showrooms, distribution with its own warehouse, logistics, data interfaces and drop shipping, plus customer service, repair service and warranty processing. More than 3'000 products are available at short notice from its own warehouse. Customer segments include electrical retail, online specialists, discounters, department stores, DIY stores, pharmacies as well as integrators and project customers. The company employs around 33 staff and is led by Matthew Neumann (CEO).

Site

Schlieren

Processes

Brand development (product marketing, merchandising, category management, brand activation), Sales (key account management, field service, B2B shop, B2C shop, showrooms), Distribution (logistics & own warehouse, interfaces & data connections, drop shipping), Customer service & support, Repair service, Warranty processing, Technical support, Product training

Founded

1924

Employees

33

Industries

Health & Beauty, Household & Batteries, Industrial Batteries, Consumer & Professional Electronics, Retail, Integrators & Project Customers

Locations

Represented Brands

Inside the production

History

1. 1924

   Foundation of Telion AG; first radio company "Atwater Kent", wholesale and retail with branches throughout Switzerland

2. 1947

   Takeover of the general agency for the Braun brand in Switzerland

3. 1951

   Start of industrial electronics activities

4. 1994

   Start of the Loewe general agency

5. 1999

   75th anniversary

6. 2002

   Expansion of the consumer electronics portfolio with the Vogel's brand

7. 2003

   Start of Duracell distribution

8. 2020

   Distribution of SMEG – freestanding refrigerators

9. 2021

   Distribution of SMEG – small appliances & major appliances

10. 2022

    Distribution of La Pavoni – Italian espresso machines

11. 2023

    Distribution of Revo (digital radio) and Leica (Laser TV); 100th anniversary

12. 2025

    Distribution of OpenRock – audio headphones

13. 2026

    The Revo brand is no longer distributed by Telion AG since February 2026 (continuation by Niwotron AG)